Public Relations & Social Marketing Insight

As 90% of the information our brain receives is visual and we already know that color can influence our mood, perception and behavior, we definitely should pay more attention to what color we use.

Companies are already testing colors everywhere: advertisements, banners, landing pages, buttons, call-to-action. Sometimes one color A/B Testing can reveal big secrets: HubSpot tested the color of their button and they found out that the red one outperformed the green one by 21%.

So, as you can see, colors can have a big influence. This is what happens with the decision making process, too because it may influence your online shoppers.

Enjoy the infographic below to find out more about color psychology and how it can influence your consumer purchasing behavior....

Customer experiences are your next competitive battleground. Are you prepared to win?

You can claim victory in this competitive differentiation war by offering the lowest prices or providing a superior, surprising, and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win with better customer-experience: providing a spectacular experience is far more sustainable.

Customer experience is your customers’ perceptions of their relationships with your brand. These perceptions result from the collection of their interactions with your brand’s touchpoints during the customer life cycle.

The rules change daily. Customer expectations of experience are set and improved by the best in class in an industry—Google, IKEA, Subway, and many others. So with every new improvement or introduction of a new way of doing things, your customer raises the bar and increases your pressure to deliver. Think Amazon’s user experience setting expectations for a B2B software company or Apple’s for a retailer, and you start to connect the dots....

The press is replete with doubters. A prominent NPR host complained about whether or not he would be able to engage in the famous Oreo “twist, lick, and dunk” ritual.

ABC News even conducted a side-by-side comparison of the two cookies rating them on size, twistability (the thin ones broke 75% more often), dunkability (the thin ones took 18 seconds longer to get appropriately soaked), nutrition (the thin ones fared only slightly better), and taste (the regular ones had more of a nice chocolatey taste), with the original version clearly coming out on top.

On top of that, the new Oreo Thins—albeit the company doesn’t talk about it—comes with a 42% price premium over the regular “double-stuffed” Oreo cookies (i.e., a pack of Oreo Thins weighs 10.1 ounce and is priced at $5.49, a regular Oreo pack weighs 14.3 ounce and is priced at $5.49).

So would people buy the over-priced, under-stuffed new Oreo Thins? We think chances are that many people will; here’s why....