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Scoop.it!
A majority of marketing campaigns (or at least the most successful ones) are based on a thorough understanding of the principles of human behavior. If you are looking for some information about what makes us choose one product over another, for instance, I have a real treat for you.In this post, I’ll show you what influences our decisions and how you can use it to improve the effectiveness of your online marketing activities....
Jeff Domansky's insight:
Olga Andrienko shows how psychology can provide the insight you need to better understand what makes your audience click, signup or buy. Recommended reading. 9/10 
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Scoop.it!
The press is replete with doubters. A prominent NPR host complained about whether or not he would be able to engage in the famous Oreo “twist, lick, and dunk” ritual. ABC News even conducted a side-by-side comparison of the two cookies rating them on size, twistability (the thin ones broke 75% more often), dunkability (the thin ones took 18 seconds longer to get appropriately soaked), nutrition (the thin ones fared only slightly better), and taste (the regular ones had more of a nice chocolatey taste), with the original version clearly coming out on top. On top of that, the new Oreo Thins—albeit the company doesn’t talk about it—comes with a 42% price premium over the regular “double-stuffed” Oreo cookies (i.e., a pack of Oreo Thins weighs 10.1 ounce and is priced at $5.49, a regular Oreo pack weighs 14.3 ounce and is priced at $5.49). So would people buy the over-priced, under-stuffed new Oreo Thins? We think chances are that many people will; here’s why....
Jeff Domansky's insight:
Will people pay more for less when it comes to Oreo Thins cookies? Understanding STOP signal modulation in consumer behavior from Psychology Today.
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That psychology and marketing go hand in hand cannot be denied! What is it that makes you go to a restaurant that is ifull even if it means having to wait for some time? Why do you opt for a more expensive branded mobile phone than a cheaper mobile phone that has more features but is a new entry into the market? Psychologists will talk about conditioning, triggers, cues, but I would term them as Propaganda Techniques, and emotional blackmail. Fact of the matter is that psychological research on. brand endorsements, herd mentality, conformism jumping on to the bandwagon and fomo will determine how well the product will sell!