Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What We Searched for in 2015, and What That Means for Marketers

What We Searched for in 2015, and What That Means for Marketers | Public Relations & Social Marketing Insight | Scoop.it
From www.thinkwithgoogle.com - January 28, 2016 11:45 PM

These micro-moments when people act on a need with intent, immediacy, and within a particular context are rich opportunities for brands to engage. And they're increasingly happening on the small screen: mobile. In 2015 mobile searches surpassed desktop searches.


For marketers, it's these multiplying micro-moments of intent that represent the search story of the year. And these moments are the new battleground for brands. Here are three ways you can act on micro-moments to ensure your brand is ready to meet consumers in their moments of intent...

Jeff Domansky's insight:

Google search data reveals some fascinating insight into consumers for marketers.

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Get to Know Generation Z: Marketing's Next Big Audiencea

Get to Know Generation Z: Marketing's Next Big Audiencea | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - October 6, 2014 2:41 AM

Generation Z makes up the largest percentage (25.9%) of the US population. They aren't even 21 years old yet, but already they are beginning to exhibit influence, consumption, and spending power.So, what do marketers need to know about Generation Z?"


Generation Z is mature, self-directed, and resourceful," according to the following infographic by Marketo. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments....

Jeff Domansky's insight:

Customer Behavior - Generation Z might not be buying your products yet, but its consumption patterns and behaviors will soon inspire big changes in your marketing. Recommended reading for content marketing, PR and marketing prospros.  9/10

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The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study | Public Relations & Social Marketing Insight | Scoop.it
From blog.eyequant.com - January 16, 2014 9:19 AM

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!)


Today, we’re sharing 3 of the most surprising insights we found. A lot of you have asked us about general rules of thumb around what drives (and doesn’t drive) attention – in this post you’ll learn why rules of thumb are difficult to establish and how a lot of the common ideas we have about human attention are more complicated than they seem. In fact, what you’re about to read is going to be rather surprising and we’re hoping to dispel some common myths about attention and web design with data. :)...

Jeff Domansky's insight:

This eye tracking research study offers valuable insight. Recommended reading. 9/10

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Demystifying Persona – How to Create Engaging Content Based on Persona?

Demystifying Persona – How to Create Engaging Content Based on Persona? | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - September 23, 2013 9:59 AM

In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services.

However, in time, we anticipate that these new behaviors are likely to become dominant.


The three biggest shifts are enhanced expectations, connected experiences and self marketing.


A simple example of a company that has both fueled and benefited from these shifts is Amazon. They both have created and responded to peoples expectations for speed, value and service, seamlessly connected all aspects of the “marketing funnel” and fed a habit of us marketing to ourselves as we search, evaluate and comment on products and services....

Jeff Domansky's insight:

Biggest eye opener? "Today 30% of all e-commerce searches start on Amazon versus only 13% on Google." Recommended reading.

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5 Psychological Motivations That Appeal to Your Customers

5 Psychological Motivations That Appeal to Your Customers | Public Relations & Social Marketing Insight | Scoop.it
From www.jeremysaid.com - March 16, 2015 1:36 AM

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.


Regardless of how digital marketing innovations change, we can still depend on the findings of psychology to support powerful conversion optimization techniques.


I want to explain how an understanding of your customer’s psychological curiosity can change how you approach your marketing initiatives. Prepare for some pleasant surprises and rude awakenings.


Customers are researchers. Satisfy their need for information....

Jeff Domansky's insight:

As much as digital marketing keeps on changing, we can still look to psychology to help us understand our customers and their psychological motivations to improve our CRO. Recommended reading. 9/10

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Gemma Shannon's curator insight, March 16, 2015 7:49 AM

Customers are researchers. Satisfy their need for information. Get in front of the customer’s longtail research queries. Conduct conversion optimization on the pages that users land on. Stop wasting so much time optimizing landing pages. Spend some of that precious time optimizing evergreen pages where researchers are reading about your product or service.
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When Marketing Crap, Less is More

When Marketing Crap, Less is More | Public Relations & Social Marketing Insight | Scoop.it
From priceonomics.com - April 14, 2014 1:00 AM

A central problem for marketers is how to convince consumers of their products’ value. How long will customers listen to all the benefits of starting their day with Cheerios before they dismiss everything as manipulative bunk?


According to the 2 professors, Suzanne Shu of UCLA and Kurt Carlson of Georgetown, the answer is the rule of 3: Making up to 3 claims about a product’s value is effective advertising -- any more than that, and people’s cynical defenses kick in....

Jeff Domansky's insight:

The marketer's Rule of Three: make 3 extraordinary claims, but never 4 according to new research.

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Smartphones And Tablets Led The Charge Toward Record-Setting Cyber Monday

Smartphones And Tablets Led The Charge Toward Record-Setting Cyber Monday | Public Relations & Social Marketing Insight | Scoop.it
From e.businessinsider.com - December 3, 2013 11:15 PM

Cyber Monday, the e-commerce response to bricks-and-mortar Black Friday retail promotions, continues to surge in popularity. 


In total, sales on Cyber Monday this year grew 19% compared to sales in 2012, thanks in large part to shoppers who used their mobile devices to make purchases. 


According to an email sent to Bloomberg from IBM, mobile accounted for 30% of all Cyber Monday site traffic and, in turn, 16% of all Cyber Monday sales were made from a tablet or smartphone. The site traffic from mobile grew 58% compared to last year. 

Jeff Domansky's insight:

Are content marketers delivering appropriate content?

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40% of consumers admit social sway impacts purchases

40% of consumers admit social sway impacts purchases | Public Relations & Social Marketing Insight | Scoop.it
From www.brafton.com - July 18, 2013 4:51 PM

...A survey conducted by Toluna and Adroit Digital revealed that consumers are influenced by social media recommendations. In total, 40 percent admitted their decisions are swayed by the reports they read on social sites, with 7 percent saying they are highly influential.


Shared social content might spark prospects’ interest, but it’s only the first step. Marketers must assume internet users are going to research products and services before converting. The survey confirms this idea, showing that around one-third of consumers buy after visiting one website, but 22 percent go to two domains and 17 percent navigate to a third before making up their minds. Content marketing gives companies a way to ensure effective messages are present at every stop along the way....

Jeff Domansky's insight:

Proof-positive that social media and content marketing have a strong impact on consumer purchase decisions.

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