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Importance of Pre-Tail in the Shopping Journey | MediaPost

Importance of Pre-Tail in the Shopping Journey | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - August 30, 2016 11:06 AM

Pre-tail seems to be one of the new buzzwords thrown around the CPG category. But what does it really mean, and should we be taking it seriously?


Pre-tail refers to the entire journey of the shopper before they reach the point of purchase. Product research, browsing social channels, building shopping lists, and organizing coupons and rewards all fall into the pre-tail category.


Various often-quoted studies by Point-of-Purchase Advertising International and The Marketing Science Institute have said that between 60 and 70% of purchase decisions are made at retail. Regardless of the exact number, that means at least 30 to 40% of consumers have made their decisions before they ever walk into a store, which is hardly insignificant. ...

Jeff Domansky's insight:

MediaPost explores the importance of "pre-tail" in the shopping journey including research online, social channels, lists, coupons and rewards. What a complex web consumers weave.

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3 Interesting Takeaways From Q3 2015 E-Commerce

3 Interesting Takeaways From Q3 2015 E-Commerce | Public Relations & Social Marketing Insight | Scoop.it
From marketingland.com - November 15, 2015 8:12 PM

It was yet another great quarter in the world of US retail e-commerce. Revenue was up by 11.8 percent year over year, and transactions increased nearly the same amount (11.6 percent) over Q3 2014.

As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4 and this year’s holiday shopping season.

These finding below are based on the Custora E-Commerce Pulse, a free online dashboard tracking online transactions from more than 500 million shoppers, $100 billion in e-commerce revenue, and 200+ online retailers....

Jeff Domansky's insight:

Ecommerce is like a high tide, there's simply no containing its growth.  

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chouxwaterpolo's comment, November 16, 2015 12:28 AM
Great
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Holiday Analytics: Why Santa and his Elves Should be Checking Twitter

Holiday Analytics: Why Santa and his Elves Should be Checking Twitter | Public Relations & Social Marketing Insight | Scoop.it
From www.custedge.com - December 23, 2014 2:24 AM

Advanced analysis of social media traffic can provide insights into these and many other consumer trends because it measures not only how many people are mentioning a given topic but also how they feel about it. We call that consumer sentiment, and it is a powerful tool for understanding the full story.


For example, SAP analyzed more than 28 million social media posts during this holiday season, which revealed that while consumers mentioned electronics twice as often as the next highest category, they had mixed reviews – sentiment was only 60%. Perhaps poor reviews, sold-out models, and missed deals disappointed shoppers this year....

Jeff Domansky's insight:

Nowadays, it can be easier to find your loved ones’ holiday wish lists by checking their social media postings rather than coercing them to jot it down.

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MediaVision's curator insight, December 23, 2014 4:14 AM

Some great insights and points. Well worth a read. 
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42% of purchases happen in first hour online

42% of purchases happen in first hour online | Public Relations & Social Marketing Insight | Scoop.it
From www.fierceretail.com - June 29, 2016 3:20 PM

Impulse purchases could soon be a thing of the past thanks to the internet, as shoppers are more likely to consider a purchase over a short period of time than spontaneously click to buy.

Just 42% of purchases happen during the first hour of online shopping sessions, according to a new report from personalization platform Monetate.

Monetate analyzed data from the first quarter of 2016 and found that shoppers browse heavily during the workday – in fact, the biggest workplace distraction could well be shopping.

Desktops dominate during the day. Between 8 a.m. and 4 p.m., desktop's share of page views never fell below 75 percent and peaked at 84 percent around 2 p.m. Outside of typical work hours, mobile devices account for 40 to 45 percent of page views during commuting hours, early mornings and late nights....


Via Douglas G Hall
Jeff Domansky's insight:

Monetate research report highlights interesting e-commerce consumer buying habits and trends.

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Doug Hall's curator insight, June 29, 2016 2:04 PM
Monetate research report highlights e-commerce buying practices and trends. Marketers take note.
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90% of Shoppers Say Price Lures Them to Leave a Store and Buy at a Different Retailer - Retail TouchPoints

90% of Shoppers Say Price Lures Them to Leave a Store and Buy at a Different Retailer - Retail TouchPoints | Public Relations & Social Marketing Insight | Scoop.it
From www.retailtouchpoints.com - October 13, 2015 1:31 AM

More than 90% of shoppers say price is the top reason they buy an item from a different retailer after visiting a store without making a purchase, according to research from Cognizant. As many as 55% of shoppers leave and go to another retailer’s store if they feel the price of an item is too high.


When it comes to retailers that offer the lowest prices, there are still plenty of reasons consumers can be turned off from making a purchase. Almost half (48%) of shoppers say convenience is the top reason they will not shop at the lowest price retailer. Additionally, 32% of these shoppers prefer loyalty programs at other retailers, while 31% will shop at retailers with a better return policy....

Jeff Domansky's insight:

Price? It matters or buyers go elsewhere. Check out several of the other metrics from this research report.

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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | Public Relations & Social Marketing Insight | Scoop.it
From www.vouchercloud.com - December 19, 2014 10:38 AM

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?


We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  


A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.


Check out our infographic below for the full insight into the mind of the online shopper....

Jeff Domansky's insight:

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

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Jeff Domansky's curator insight, December 19, 2014 1:48 PM

Valuable insight for social marketers.
Bart van Maanen's curator insight, December 20, 2014 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.
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