Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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70% of Those Who Bought in a Store, Checked Mobile First

70% of Those Who Bought in a Store, Checked Mobile First | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 14, 2016 2:12 PM

For commerce, mobile is at center stage. For example, 70% of smartphone owners who bought something in a store first turned to their device for information related to that purchase.

The tricky part here is that a retailer may never see the actual mobile activity that could be heavily influencing sales in their stores.

Some of this activity happens well before a store visit. The majority (68%) of consumers search on their smartphones for things they want to address at some point in the future.

Interestingly, at the actual moment consumers want to make a purchase, most (65%) used a mobile phone during that moment.

The number one way that those in-the-moment purchase considerations are addressed by 71% of consumers is by visiting a retailer’s website or app....

Jeff Domansky's insight:

The powerful impact of mobile on in-store and online shopping is highlighted in this research study. 70% of those who bought in store, checked mobile first.

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Mobile and Social Shopping Trends HUGE For 2014 Holidays

Mobile and Social Shopping Trends HUGE For 2014 Holidays | Public Relations & Social Marketing Insight | Scoop.it
From breezyhillmarketing.com - November 14, 2014 2:30 AM

The holidays are almost upon us, and recent surveys confirm what many business owners have suspected: social commerce, and the use of mobile channels, is increasing and will have a huge impact on 2014 holiday shopping behaviors. The shift toward social shopping highlights trends that impact both business-to-consumer and business-to-business (B2B) purchasing.


As reported by MarketingLand, mobile and social channels will play a significant role in holiday shopping this year. In an online survey of 1,000 smartphone owners, sponsored by MarketLive.com, one in three shoppers stated they plan to make more than 50 percent of purchases via mobile devices. Thirty percent of respondents reported having made a purchase as a direct result of “engagement with a social networking site” within the past year. This is up from 18 percent the previous year.


And, as consumers become increasingly web and mobile-savvy, and vocal in their online reviews of their likes and dislikes, we will begin to see what some are describing as the “consumerization” of business-to-business purchasing behavior. So, while not all consumer shopping activities translate to the B2B purchasing model, many do....

Jeff Domansky's insight:

Attention mobile shoppers. Research says you'll be spending big time on your smartphone this holiday season.

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Marco Favero's curator insight, November 14, 2014 3:16 AM

aggiungi la tua intuizione ...
Amanda Nadon-Langlois's curator insight, November 14, 2014 9:11 AM

Online shopping is forever growing. Businesses should consider making this available for their consumers.
sharon lewis's curator insight, December 26, 2014 8:22 AM

How many of your own holiday purchases were made on a mobile  device this season? 
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Research: 4 Cs Driving Mobile Search, Shopping & Buying

Research: 4 Cs Driving Mobile Search, Shopping & Buying | Public Relations & Social Marketing Insight | Scoop.it
From searchengineland.com - November 14, 2014 2:49 AM

According to comScore, smartphone penetration has reached 72% of mobile market penetratiog.


Mobile devices have become an inseparable part of our everyday shopping lives — whether looking at reviews, checking a price or better understanding product features.


Like a snowball rolling down a hill, mobile commerce (m-commerce) will only gain momentum, both through device adoption and the services that retailers and technology makers put behind m-commerce.


At Bing Ads, we see the evolution to m-commerce balancing on four key elements....

Jeff Domansky's insight:

Mobile is driving the evolution of shopping behaviors. John Cosley explores how marketers can meet consumer needs and win customers.

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