Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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70% of Those Who Bought in a Store, Checked Mobile First

70% of Those Who Bought in a Store, Checked Mobile First | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 14, 2016 2:12 PM

For commerce, mobile is at center stage. For example, 70% of smartphone owners who bought something in a store first turned to their device for information related to that purchase.

The tricky part here is that a retailer may never see the actual mobile activity that could be heavily influencing sales in their stores.

Some of this activity happens well before a store visit. The majority (68%) of consumers search on their smartphones for things they want to address at some point in the future.

Interestingly, at the actual moment consumers want to make a purchase, most (65%) used a mobile phone during that moment.

The number one way that those in-the-moment purchase considerations are addressed by 71% of consumers is by visiting a retailer’s website or app....

Jeff Domansky's insight:

The powerful impact of mobile on in-store and online shopping is highlighted in this research study. 70% of those who bought in store, checked mobile first.

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In-Store Mobile Shoppers: 30% Compare Prices, 27% Look for Sales, Coupons

In-Store Mobile Shoppers: 30% Compare Prices, 27% Look for Sales, Coupons | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - October 26, 2014 3:51 AM

Before even going to the store, one in three shoppers plan to tap into their phone to check prices, based on a new survey of 1,000 U.S. adults conducted by Google Consumer Surveys for Thinknear.


Before the holiday shopping trip, consumers expect to use their mobile phone for a range of activities.


They include:

  • 32% -- Price comparisons
  • 31% -- Research gift ideas
  • 27% -- Research product reviews
  • 25% -- Look for coupons, sales
  • 22% -- Make a shopping list....
Jeff Domansky's insight:

Not only do consumers shop online but they demand deals. Valuable marketing insight for retailers in this study.

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Mobile and Social Shopping Trends HUGE For 2014 Holidays

Mobile and Social Shopping Trends HUGE For 2014 Holidays | Public Relations & Social Marketing Insight | Scoop.it
From breezyhillmarketing.com - November 14, 2014 2:30 AM

The holidays are almost upon us, and recent surveys confirm what many business owners have suspected: social commerce, and the use of mobile channels, is increasing and will have a huge impact on 2014 holiday shopping behaviors. The shift toward social shopping highlights trends that impact both business-to-consumer and business-to-business (B2B) purchasing.


As reported by MarketingLand, mobile and social channels will play a significant role in holiday shopping this year. In an online survey of 1,000 smartphone owners, sponsored by MarketLive.com, one in three shoppers stated they plan to make more than 50 percent of purchases via mobile devices. Thirty percent of respondents reported having made a purchase as a direct result of “engagement with a social networking site” within the past year. This is up from 18 percent the previous year.


And, as consumers become increasingly web and mobile-savvy, and vocal in their online reviews of their likes and dislikes, we will begin to see what some are describing as the “consumerization” of business-to-business purchasing behavior. So, while not all consumer shopping activities translate to the B2B purchasing model, many do....

Jeff Domansky's insight:

Attention mobile shoppers. Research says you'll be spending big time on your smartphone this holiday season.

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Marco Favero's curator insight, November 14, 2014 3:16 AM

aggiungi la tua intuizione ...
Amanda Nadon-Langlois's curator insight, November 14, 2014 9:11 AM

Online shopping is forever growing. Businesses should consider making this available for their consumers.
sharon lewis's curator insight, December 26, 2014 8:22 AM

How many of your own holiday purchases were made on a mobile  device this season? 
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