Digital payments: Customers want rewards, and retailers can reap them | Public Relations & Social Marketing Insight | Scoop.it

Key takeawaysDigital payments make up 53% of all transactions in Australia (and rising).


Convenience of digital payments rates highly with customers, but security does not.


Retailers have the opportunity to enhance user experience and reward customers by working with payment providers to gain insights from data.


The looming growth in digital payments offers many opportunities for retailers to understand and reward their customer, says a new Strategy& report....