Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Modern Consumer Behavior in an Omni-Channel World | HubSpot

Modern Consumer Behavior in an Omni-Channel World | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - June 8, 2016 10:35 PM

In looking to solve this problem and figure out exactly what it is that is convincing consumers to buy online, BigCommerce commissioned a study into the modern consumer journey. We learned how, when, why and where U.S. consumers buy today –– and more so, what is stopping them from doing so. 

This information is incredibly important for retailers looking to sustain and grow their revenue. In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears.

Check out the infographic below for key insights or read the full State of Omni-Channel Retail Report....

Jeff Domansky's insight:

What's the consumer journey looking like today in an omni-channel world? Marketers and retailers take note.

more...
baitfearless's comment, June 8, 2016 11:02 PM
Cool
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Top 4 Factors That Influence Someone To Purchase

Top 4 Factors That Influence Someone To Purchase | Public Relations & Social Marketing Insight | Scoop.it
From www.overgovideo.com - March 18, 2015 1:22 AM

The reason that consumers may purchase your product or services really boils down to 4 different factors. These include cultural factors, social factors, psychological motivations and personal motivations. If you think hard enough, every purchase you have ever made has come from one or a combination of these factors. Now lets take a deeper look into each of these factors and how they may relate to inbound marketing....

Jeff Domansky's insight:

Want to know what you should be paying attention to in your marketing? Pay attention to influencers.

more...
Nikol Hristova's curator insight, April 7, 2015 6:47 PM

I decided to curate this article because it gives some factors about what influences people to purchase online instead of using the ads in the newspaper. Of course the social factors, as it says, are really important, because online you can find broad information about the product you would like to purchase. The psychological factor plays huge role also, because online everything seems more colorful and catchy than a regular ad in the newspaper. 
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

55% luxury spending now experiential purchases: BCG - Luxury Daily - Research

55% luxury spending now experiential purchases: BCG - Luxury Daily - Research | Public Relations & Social Marketing Insight | Scoop.it
From www.luxurydaily.com - November 23, 2015 8:18 PM
Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.

The key finding of BCG’s Luxe Redux report is that there has been a shift in spending habits, where 55 percent of spending comes from luxury experiences rather physical goods. In addition, experiential luxury purchases grew 50 percent faster worldwide year over year than sales of luxury goods.
Jeff Domansky's insight:

There's a great quote in this article from Jean-Marc Bellaiche: “The industry has moved from ‘to have’ to ‘to be,’” he said. “To have or to own or to buy a product is now to be and to experience service and we believe that is a big trend." Marketers take note.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn