What We Searched for in 2015, and What That Means for Marketers | Public Relations & Social Marketing Insight | Scoop.it
From www.thinkwithgoogle.com - January 28, 2016 11:45 PM

These micro-moments when people act on a need with intent, immediacy, and within a particular context are rich opportunities for brands to engage. And they're increasingly happening on the small screen: mobile. In 2015 mobile searches surpassed desktop searches.


For marketers, it's these multiplying micro-moments of intent that represent the search story of the year. And these moments are the new battleground for brands. Here are three ways you can act on micro-moments to ensure your brand is ready to meet consumers in their moments of intent...