Public Relations & Social Marketing Insight

Content marketing and search now involve a combination of media (blogs, video, social platforms, podcasts, etc.), and they must adapt to the ways human can now engage with this content in virtual and augmented reality. What must content marketing and search do to remain competitive? How must they redefine themselves? How to respect the lessons that intertwined them, on these new frontiers?

Technologies which can tap into the full spectrum of our senses, are the adaptations that will eventually be required by content marketing and search. For the sake of this article, we will focus only on vision. Until recently, most content marketing and search were accessed via a highly compressed and forcefully artificial medium of 2D screens. In VR and AR, there are typically two screens, close to one’s eyes, permitting users to view content in a three-dimensional way.

The simplest way to begin adapting content marketing and search, is to remake it for 3D viewing and interaction. Take the following history as an analogy: Google actively ranks results lower for sites not optimized for responsively mobile layouts.

Why? More than half of all people accessing the web do so via mobile. As developing countries come online with another billion+ users and even more devices (nearly all mobile), they will be skipping the desktop era and joining us right alongside the mobile one....

Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.

Whether you write content for B2B or B2C sites, there is an art to content creation.

Follow the tips below, and you’ll increase the likelihood of your content being shared, which will help you generate traffic.

Here is a 37-point checklist that will help you create great content....

Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.

Understand that you’re definitely not alone. While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.

Well, you’re in luck. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015:....