Public Relations & Social Marketing Insight

As content marketing becomes more and more mainstream, brands are increasingly realizing that they can’t simply “do content marketing” and call it a day. No, they have to do it right, and they have to know that their content is actually working. But what does it actually mean to have content that works? And is it driving brand favorability?

That’s a huge question that brands are struggling with, as recent data shows that 78 percent of marketers struggle to measure the ROI of their content marketing. With bigger and bigger budgets being thrown into the brand journalism space, it’s important that companies have a real statistic they can rely on to prove that their storytelling is worth the investment....

Yesterday I presented "How To Plan And Build A Successful Content Marketing Strategy" to more than 600 attendees of the NewsCred #ThinkContent Webinar. We discussed:

-  The key factors for content marketing success

-  The core components of a content marketing strategy

-  I answered the main questions of how to build a solid content marketing strategyI shared my secret that effective content marketing was relatively simple....