Public Relations & Social Marketing Insight

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers.

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear:

• Identify your customers’ pain pointsand/or…

• Answer the questions potential customers have.

You’ll get no argument from me. This is indeed the formula for success. How do you discover what questions to answer?...