Public Relations & Social Marketing Insight

"Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about this throwaway term....

Not so fast. A curator isn't just about finding great "stuff." Though it is an important skill. A curator someone who creates a specific experience using found objects and contextualizes those objects within a limited space. A curator not only collects and interprets, but houses that work to create unique experience....

...Many people are realising that content curation can help them navigate today’s chaotic online world, which is overfilled with information. They need trusted sources, whom can make sense of all the noise. Business are also realising that it is a critical component to their content marketing strategies. The fact is, all major brands are now online and companies can now quickly build up thought leadership through Content Curation....

Guillaume Decugis: "We’re actually the opposite of content farming. Content farming was about producing cheaply low quality content to game Google through SEO tactics and algorithmic aggregation. This means you have 800 stories on “At what time does the SuperBall starts?” for instance. In other words, spam. Scoop.it users however don’t add to the noise but fulfill a very noble and important role: they help quality existing content be surfaced and distributed to the right audience. The Web used to be dominated by algorithms; it’s turning more and more humans thanks to social networks and human curators. And it’s a good thing."...