Public Relations & Social Marketing Insight

Small businesses take note: It's no longer about your products and services. It's about giving your customers what they want and need--and not old-fashioned marketing.

What is content creation and curation?

This is just a way to describe the way companies create--and share from other sources--stories and information that their audiences find compelling. Those channels have attempted to disintermediate the traditional relationships that existed between, say, Inc. Magazine and entrepreneurs or IBM and CIOs of global banks. Any company with an online presence can now be a publisher and curator.

The biggest change for small businesses is marketing. It’s no longer just about your products and services--it’s now also about your customer’s wants and needs.

Sure, you know that already, and hopefully you base your sales strategy around it. But your content and online presence may still be mired in the old marketing mentality.So become a content creator and curator. You can get pretty far with these five steps...