Your new post is loading...
Your new post is loading...
Are you utilizing content creation tools and other resources to enhance your content Marketing Strategy? A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it’s time to take it a step further and share some of the content creation tools and resources to help you hit the ground running with your content creation strategy....
One of the biggest mistakes businesses make with content curation is sharing any and every relevant article they find, without giving consideration to how each piece reflects on their brand. Before you share a piece of content, ask yourself:Is this content well written? - Did it come from a credible source? - rDoes it align with your stance on the topicf? - Are we sure the source is not a direct competitoris? - Is the topic newsworthy and/or valuable to your audience? - If you can answer, “yes” to all of the above, go for it. If there is a “no” somewhere in there, you might reconsider....
Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.
Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you draw the line of endorsing other people's content vs supporting their brand more than your own? What are the negatives of content regurgitation?
If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. I also include tips and strategies to develop your own curation platform and ensure you are not simply regurgitating content that will hurt you more than help.
I once spent a week speaking at three different conferences that focused on one of the favorite themes of events around the world: how to have great ideas. Often it seems that there are only two things the world tells you about ideas: you should have more of them and they should be more creative. We dedicate entire conferences to better ideas and read best-selling books to inspire more of them. Yet over time, the sad truth is that the only thing most of us do better than coming up with ideas is routinely squandering them, with bad or no execution. Why do we fail to execute well on our best ideas so often? More importantly, what would it take to change that pattern?...
Content curation is a great idea, but it’s really quite tedious to have to do it manually. You have to go out and find content you’d be interested in curating. Then you have to copy the link and paste it into each of your social networks. You have to schedule the post for an appropriate time, and you have to add your own spin to it, and you have to make sure it generates the right kind of preview or website card. Repeat for every link you want to share, ad nauseum, and you’re getting the idea. Thankfully, content curation is not a new idea, or a new industry. That means there are many businesses out there who have created products to help you. These content curation tools are designed specifically to curate content as smoothly as possible across your entire social media presence. Here are the best ones I recommend....
Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content curation is all about mining the internet for material that can be shared on your social networks. It’s about finding great content and presenting it to your social media followers in a way that’s organized and meaningful....
Content curation is a crucial part of content marketing. These content curation tools will help you curate content like a pro! Implementing the ideas mentioned in this article will help in making your post stand out among the rest, making it viral. A viral post means more visitors, which means a higher chance to get higher leads....
"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important. For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup blog post of great marketing examples would require you to curate strong samples of content relevant to what you're writing about. And while very cool, it can be tricky. There are many, many social networks, news feeds, emails, and infographics full of such content that can demand your time and attention. That's why the responsibility of content curation is important. Think of it as being a successful wedding DJ: Your selections can't all be ad hoc and safe. After all, people can only hear Kool & The Gang's "Celebration" so many times before the floor clears, and that sort of playlist isn't personalized for your audience. But if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people what they want. The same goes for content curation. Instead of just rounding up the most generally popular things on the web, pick the ones that are going to be the most relevant and interesting to your audience, and provide the context around them that makes your site a destination. Of course, we never said that was easy. Where do you find this content, anyway, especially given the information overload we opened with? Good news: We're here to help you prioritize the resources by outlining some of our favorites below.
“Did you know that blog posts that are over 1,000 words generate the highest search engine rankings? “~yoast.com by Marieke van de Rakt, both researcher and project manager at Yoast. So how do you write high-quality posts that would be of relevant interest to your target market? That’s where you can use content curation to help keep the interest of your target market on your blog. “External links show a positive correlation between a page’s outgoing links and it’s search rankings Outgoing links are good for SEO.” Interesting article about linking with anchor text.” ~moz.com By Cyrus Shepard – of Whiteboard Friday...
A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other credible sources in your industry.
The list of content curation tools below will help you save money, time and effort by recycling the best content available.
Not only will they help you engineer a content recycling system, they will also help you avoid plagiarism in the process....
Content marketing works. But it's a challenge. According to a Content Marketing Institute report, marketers said “producing content consistently” is one their top challenges. Content curation is one solution to this problem. What does it look like in practice? Beth Kanter offers a useful definition: Content curation is the process of sorting through the vast amount of content on the web and presenting it in a meaningful and organized way around a theme. The work involves sifting, sorting, arranging, and publishing information. Let’s explore how to 10X your marketing reach using content curation....
Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.
The first? Content creation. As described in this graphic by the folks at Rebuild Nation, these are original posts centered around what your business offers. They can be in the form of promotions or even daily deals.
Another vital component of a successful online strategy is content sharing. These are informative posts aimed to engage your followers. These can include links to third party sites, trending news, etc....
The Best Email Designs in the Universe (that came into my inbox)
Via Robin Good
|
Think of curated content the way you do a Works Cited section of a term paper. You use it to add relevance and to reinforce your argument. In marketing terms, that argument is that you are aware of the types of content that appeal to your audience. Responsible selection of curated content shows that you understand your audience. And when people believe that you understand them, it goes a long way toward building trust. A key difference, however, between content curation and a Works Cited section is that, quite often, the curated content comprises a significant slice of the content presented. In many cases, the content is presented with a short, original commentary. How well does that work? Well, look at the Huffington Post. They have practically elevated the concept of content curation to an art form. And they have discovered the fine balance between curation and branding. You’d barely know that they get a vast amount of their content from outside sources. It’s because they go to a tremendous effort to present the content in a way in which it practically becomes their own....
With some degree of irony, there's an over-abundance of information about content curation to sift through online - thankfully, we’ve been working to separate the wheat from the chaff. Kineo believes that as learners, we’ve got a lot of questions and we want to stay smart. People are time poor but they want answers to their questions. So here are the answers to yours. Let’s explore how we can tackle the content curation challenge, successfully tap into the vast amount of readily available content and filter it into our learning strategies....
Content curation is all about mining the internet for material that can be shared on your social networks. It’s about finding great content and presenting it to your social media followers in a way that’s organized and meaningful. The thing is, you’re probably not thinking strategically when you’re scrolling through your phone and posting from bed in the morning. Content curation strategy is what makes the difference between mediocre and exceptional content curation in business.
Strategy is a must when it comes to content marketing, which includes content curation....
Imagine, if you will, a world in which Richard Seaver or Robert Gottlieb had stomped their feet and huffed and puffed every time John Leonard forgot to give them their proper "hat tip." Or rather, as I joked on Twitter over the weekend about the new "Curator's Code," if Goethe had lived long enough to chide Mann for writing about Faust and giving a "ᔥ" to Marlowe but forgetting to give a "↬" to Goethe. It's funny to think about! But only for a minute, since after that it all just becomes too depressing for words, because what we talk about when we talk about curation first of all sure ain't curation and secondly isn't even all that special. But mostly it's depressing because it's a conversation that happens at the expense of original content itself. First, let's just get clear on the terminology here: "Curation" is an act performed by people with PhDs in art history; the business in which we're all engaged when we're tossing links around on the Internet is simple "sharing." And some of us are very good at that! (At least if we accept "very good" to mean "has a large audience.") But we should not delude ourselves for a moment into bestowing any special significance on this, because when we do this thing that so many of us like to call "curation" we're not providing any sort of ontology or semantic continuity beyond that of our own whimsy or taste or desire. "Interesting things" or "smart things" are not rubrics that make the collection and dissemination of data that happens on the Internet anything closer to a curatorial act; these categories are ultimately still reducible to "things I find appealing," and regardless of how special one might feel about the highly cultivated state of his or her tastes there is no threshold of how many other people are eager to be on the receiving end of whatever it is we're sharing that somehow magically transforms this act into curation—that is, at least, unless we're also comfortable with arguing that "curation" is the act in which Buzzfeed is engaged. Or The Huffington Post. Or the top contributor on those weightlifting comment boards....
Since my last piece on turbo-boosting content curation, I’ve fielded plenty of questions on my curation workflow. I’ve also seen more brand examples of content curation – some of which I like, some of which irritate me. I’ll show you a few. Curation can work well for brands, but it really starts with individuals. I define content curation as: The systematic process of sharing content from our expertise with our online networks. The “systematic” part is there for a reason – if we just compulsively retweet/share things we like, that’s not curation. That’s seat-of-pants....
Regardless of your industry, audiences love curation. On a personal level, 50 percent of audiences consume news online and 30 percent read news on social media daily. Furthermore, 41 percent of internet users actively share the content of others. The internet is meant to be a hub for sharing ideas and engaging in discussions for growth. It's more than a billboard for broadcasting your ideas. With this knowledge in mind, you can take strategic steps to increase your brand awareness through curation. Check out the infographic below to learn how to do curation from a brand's point of view. It starts with the basics of why curation is important, and then takes a deep dive into the strategic process. Regardless of your company's size or resources, it's possible to implement a curation plan that makes a difference. All it takes is a little creativity and a commitment to improvement....
They’re two sides of the same coin, in that without a stream of discoverable content you have nothing to share and without any publishing tools you have nowhere to put all the great content you have in your back pocket. For that reason, we’re splitting our tool summary right down the middle and offering our top three picks for both content discovery and publishing that content in a way that drives traffic. Before you check them out, you might want to make sure you're up to speed with popular social media and marketing tools like Buffer and Tweetdeck....
Content is king. Create more content. Write more blog posts. That's the story that many content marketing gurus and social media gurus have been preaching for the last few years. It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared. Which is why now more than ever, there is a real need in the world for people who curate great content....
I made the case for content curation in my previous post. The next priority is to decide who’s competent to do the curating and what the 10 key steps to content curation success are. One option is to allow individuals or teams to curate content for themselves. Under this system, everyone spends a few hours each day checking multiple sites, sources and social media in search of the most relevant content. While this might be a nice idea, it will likely prove impractical given the pressures of modern working life. So, your organization will need to have a designated – and trusted – curator, or team of curators. Ideally, these curators know the learners’ specific interests and professional goals so that they can deliver relevant external content, in the right place, at the point of need. This suggests that it’s L&D professionals who are best placed to become an organization’s curators for learning....
Having recently successfully managed a social media program for a client in which 99 percent of the content published was curated, I can speak firsthand as to the power of content curation to empower a social media strategy. Content is the currency of social media, but that doesn’t necessarily mean that the burden of all content creation falls on you! The beautiful thing is that there is an almost unlimited treasure trove of content that is still waiting to be searched for, discovered, and reused.
I’ve been writing about content curation for a few years, so I wanted to take the opportunity here to outline what I think are the best practices you should be following in your content curation....
Reflecting content marketing’s coming of age, content curation requires a focus aligned with your content strategy and business goals. Ideally, these should be broader than making money. Like content marketing, content curation requires a documented strategy to reach its maximum potential. It must be integrated into your documented editorial mission. Further, content curation thrives on intelligent content. To effectively curate owned content, you must be able to identify related and relevant content....
...It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.
It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.
Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it....
|
Useful content creation tools and resources to amp up your marketing strategy from George Gill.
Banner Ad Design
A standout amongst essential things of a site is banner ad design. On the off chance that you are thinking to make banner ad design for your site, at that point take the assistance of an expert web planning organization. There are various programming organizations offering diverse sorts of banner ad design. Unquestionably, these banner ad design will offer your site awesome outcomes. Guests will dependably get pulled in towards your site and will purchase offer and administration from you.