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Scoop.it!
A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care. Strong content deserves a strong PR plan. Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement? Don’t make the mistake of under-estimating your content. Content connects and content converts....
Jeff Domansky's insight:
If a brilliant infographic is created and never shared, does it really exist? PR works with content. 
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Scoop.it!
A new Nielsen research study provides powerful proof that "expert content" strongly influences consumer purchase plans. According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered: “Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.”...
Jeff Domansky's insight:
If you're a PR or content marketing strategist, you'll want to take note of what content converts. And then, share it with your CEO.
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Se un brillante infografica è creato e mai condivise, è veramente esiste? PR lavora con i contenuti.