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The online marketplace isn’t afraid of chewing brands up and spitting them out, and it has never been more important for brands to ensure their digital offerings rise above the rest. Here’s why developing a strong sense of consumer trust is do or die…
In today’s digital-first world, consumers have a weapon at hand for cutting through the communication crowding their attention: choice.
When it comes to the services and products they allow into their daily lives, consumers prioritise and discern based on personal interest and time available. The implication for brands is to appreciate that their customers’ attention is a privilege, and to deserve it their content should be personalised. When executed properly, brands undoubtedly reap the rewards of building and maintaining customer confidence....
So what does it take to become a category leader when it comes to building and maintaining consumer trust? Amazon knows.