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The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist. Your business relies on marketing to guide consumers to your products. And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media. If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....
Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.
It's important to know the elements of a successful Facebook page; it's even more crucial to recognize the reasons your Facebook page is failing.
If you want your ideal customers to "like" your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.
You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.
Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here's a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:
How is it going with getting your posts seen by your fans on Facebook these days?
Let me guess. You have great stuff that think your fans are going to love.
You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…
…CRICKETS! and a big UUUGGGHHH, what happened, right?
Low Facebook Reach is NOT Your Fault
I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
Do you have a Facebook page?
Do you want more organic engagement for your posts?
Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.
In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences....
Given this idealistic shift, the further findings of Acquity’s study become more understandable. For instance, Facebook has risen to be the most trusted outlet for “trusted” material from a brand, beating out published newspaper articles, YouTube, television, and company blogs (which were at the very bottom of consumer trust). Despite the widely ranging authority of content on Facebook, the frequency with which users interact with the platform, coupled with the convenience of it’s largely mobile existence, serves in place of traditional reliability when it comes to audience trust....
So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you're making a smart move.
But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you've got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you're not creating a Facebook Page with the potential to get noticed, Liked, and engaged with. Check out the tips below to make sure you're creating an engaging page that doesn't fall flat....
Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.
Facebook fans are a loyal group that consistently like, comment, and share their favorite pages content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximize your social media marketing efforts....
Is your Facebook engagement dropping?
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too.
But I've got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience.
That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. ...
According to John McDermott at Digiday, Instagram is conducting a test (yes, for now it’s just a test) with Mercedes-Benz that allows them to target Facebook users who previously saw one of its Instagram ads. While this development is eye-opening in and of itself, as it gives hints into Facebook plans on returning their $1B investment, it also shows Facebook’s commitment to transforming how advertising not only can coexist with social media, but thrive and break into new levels of adoption.
What stands out the most to me is how inherent behavioral characteristics seen on both Facebook and Instagram are being aligned with their natural fit in the conversion funnel. As noted by McDermott, Instagram’s product naturally promotes behavior more conducive to the top of the funnel, where brand awareness comes into play. If Instagram is committed to preserving the user experience that allowed them to break 200 million users, it behooves them to preserve this characteristic of their product and not to “forcefully” incorporate more direct-response elements like call-to-action buttons, etc....
Is Facebook marketing dead? It's a question none of us really want to face. Here's a 3-part answer that will probably surprise you.Today I answer a question none of us are quite ready to face:Is Facebook marketing dead?The short answer? Not by a long shot.The social network is simply evolving....
The whole Facebook ads world can be very confusing.
Target this interest, don’t do this hack, make sure to exclude certain people.
Good lord, where to even begin. Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system.
Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook.There are many advanced things that you can read about but I’m going to focus on the fundamentals....
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One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook's News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017. Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017...
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.
The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.
A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....
Wouldn’t it be great to have posts on your business page just popping with likes, comments and shares?
By making posts that leave people feeling excited and liking your content, they’ll be more likely to do exactly that.
Thus, you can get more people that are ready to engage with your brand and potentially your products or services.
This post will give you insight and ideas that can absolutely help you get more likes, comments and shares and ultimately increase traffic to your website.
Let’s face it: successful Facebook marketing is hard.
With an ever-growing number of publishers out there competing for a finite amount of attention, you need all the help you can get to stand out from the noise and get your message through.
One of the most important things you can do to achieve your Facebook marketing goals is completely optimize every Facebook post you make.
This guide covers the three main types of Facebook posts (links, images, and videos) in detail and how to optimize them so you get the most bang for your buck from every update you make.
Via Brian Yanish - MarketingHits.com
Let's step back and look at the basics.
Maybe there's a way to make your job easier AND more effective.
Maybe there's a way to have more fun, make more money and realize a greater return on investment from the Facebook business Pages you manage.
Here's a 5-minute guide to developing a Facebook posting strategy that works!...
With the roll-out of our new Facebook contest category and the growing importance of social media design overall, we thought it was about time to focus on the different elements that make up Facebook design.In this article, we’ll break down the different elements of Facebook to ensure that you’re creating a well-branded and clickable web presence for your client....
Do you want more visibility on Facebook?
Are you using all of Facebook’s features to market your business?
Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.
In this article you’ll discover how to use the features Facebook has to offer to promote your business.
Facebook has launched a tech-news focused newsfeed in an attempt to establish itself as a leading source in tech news.
According to a blog post announcing the feed, FB Techwire, will “act as a resource for journalists to discover original content on Facebook.”
That includes highlighting breaking news, first-person photos and videos, and noteworthy Facebook posts by tech influencers and news organizations.
This delicate balance is handled by a machine-learning algorithm. In short, it looks for your subtle and obvious indications to know what you do and don’t like seeing in your News Feed. Like any algorithm, it gets things wrong.
Brut what do we really know about its triggers? I asked Facebook for more details about the cause and effect of my behavior in News Feed to figure out why things happen the way they do. The answers were pretty interesting — some were even “Like”-worthy.
Why do I keep seeing the same post appear at the top of my News Feed? I didn’t “Like” it the first time around, so I shouldn’t have to see it the next time I open Facebook. Why is Facebook nagging me to like something?...
Why do people share content and stories. A long story on content sharing: the what, why and how.
Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.
Although content sharing is just a part of the whole content marketing story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?
The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy....
I’m not a very huge fan of Facebook, and hardly even use it, but there have been some tools that I’ve been able to experience during my journey that I think you’ll find useful and appealing.
I was inspired to put this together after I published my Twitter tools post, earlier last week. I had fun putting together some of the new, and cool stuff that has been entering the market, and this list was not an exception. It’s all about creativity, innovation and the passion to help people in some form....
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![How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/OHCLRYA5-XcjdSLSNLHbWzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Neil Patel's tips will get your Facebook Business Page delivering traffic. Simple, clear, effective.
Neil Patel's tips will get your Facebook Business Page delivering traffic. Simple, clear, effective.