Public Relations & Social Marketing Insight

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....