Public Relations & Social Marketing Insight

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes on whether it would ever be able to gain any traction among its users.

From the sounds of things, a lot of marketers would rather focus on the host of other networks out there, like Facebook, Twitter, LinkedIn, and so on. But when small businesses and marketing firms ignore Google+, they’re actually throwing away a potential gem of self-promotion, says Phil Penton, president of Social Integration, a Chicago-based digital marketing agency....