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Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.
Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.
According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."
Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales. The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....
If you're in the business of selling food products -- or drink products, for that matter -- then it's incredibly important to know how to take appetizing pictures. Today's consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture.
But what does a great food brand Instagram account look like? To give you a little inspiration, we've found 15 food and drink brands that are getting noticed on Instagram. Check them out for examples of how to use the visual platform to and gain fans, followers, and loyal customers....
L2’s Intelligence Report: Instagram evaluates the strategy of 250 brands on the social platform. Here are the best-performing posts in each of the nine categories, with the highest rate of likes and comments per follower base. Only posts between Q1 and Q3 were considered....
How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.
Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app.
The intriguing stats below are for United States brand pages during the second quarter. Keep in mind that Facebook went live in 2004, and Instagram hasn't been around for four years yet.
Facebook garnered 2.5 million brand posts, a year-over-growth of 22 percent.
- Instagram had 493,000 of such posts, a 49 percent year-over-year jump.
- Facebook accrued 6 billion actions (likes, comments or shares).
- Instagram totaled 3.4 billion actions (likes, comments).
- Facebook had 2,396 actions per post.
- Instagram racked up 6,932 actions per post....
With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram,. Marketing topic(s):Instagram marketing. Advice by Expert commentator.
The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business.
In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community....
We’ve shared why you should be using Instagram for your fresh produce business, now check out some ways you can incorporate this social media platform on your website. Instagram photo galleries and images embedded on your blog are great way to put those beautiful pictures to work for you.
Take advantage of high traffic areas such as recipes, blog posts, photo galleries, and culture pages and start embedding your Instagram photos today. Here’s some tools to help you get started:
Customize with SnapWidget
SnapWidget is an Instagram widget that allows you to quickly and easily embed a photo gallery in your website or blog. This widget is used by more than 80,000 websites daily. Some of the highlights of this tool include: - Free to useQuick and easy setup - Filter by username or hashtag Grid, Slideshow or Photo Map - Highly customizable - It’s easy to upload to! You simply just upload your Instagram information and click “get widget” and SnapWidget provides you with HTML code to upload to your website or blog....
How many social media networks can you handle?Instagram makes a strong case, if you’re interested in raw numbers and unique appeal.Instagram has 200 million active users and provides a huge asset for visual content, which we all know is driving social like none other. It’s one of the top 10 most popular smartphone appswith growth nearly doubling that of every competitor ahead of it on the list....
...According to Ben Baker (npEngage), “1.1 posts including the hashtag “#selfie” were uploaded to Instagram every single second, that means 4,000 were uploaded per hour, 95,700 were uploaded per day, and a whopping 34,924,648 were uploaded across the entirety of 2013.”
1.1 per second! And of course, that's just the photos that were tagged and uploaded to Instagram, never mind all those shared on Facebook, Snapchat, etc. Understanding how this impacts your communications So why should we care that an entire generation (and many of us older folks too) are taking "selfies"? As Baker suggests in his post, while the “selfie” trend might fade away, it offers some insight into an entire generation of Millennials – their social media habits and more generally, the ways they prefer to connect and be communicated with....
Use Instagram to improve your marketing strategy. Just because you create content or conversations on Instagram, doesn't mean it has to stay on Instagram.
Màny people think of Instagram as a silo – its own platform, unrelated to everything else you do. But there are many Instagram features and tools that you can take advantage of to improve your whole marketing strategy. If you’re only using Instagram to share photos on Instagram, you’re missing out on many more opportunities to market your brand....
Find out how you can use your fans' Instagram pictures to show off products in your store, make videos, create ads and recruit employees.
Do you want to use Instagram to add value to your brand?
Are you looking for innovative ways to get your customers (and employees) to post Instagram pictures?
Then keep reading because I’m going to show you four ways to bring your “A game” to Instagram and wow your fans...
A new report on prestige brands says that Instagram is the Superman of social media, especially in terms of engagement.
“Instagram has demonstrated more traction than any other platform in 2013, and it registered the strongest year-on-year growth among mobile apps,” says Scott Galloway, founder of L2, a think tank for digital innovation, in its report. And with its clear strategy for monetization and “continual innovation, it's an obvious choice for consumer brands.”
The survey of 249 luxury brands finds that 93% are currently on Instagram, up from 63% in July of last year. And while it is just one-tenth the size of Facebook (which acquired it back in 2012), it has 15 times the level of user engagement that Facebook does. And Pinterest, about a third of Instagram’s size, has only about a third of the level of engagement that Instagram users do. All that “makes Instagram arguably the best tech acquisition of the past five years.”
By creating personalized images for the right audience with a bent toward either real-time fun or extended sharing, brands are building a more visual experience for their customers.
Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. Now imagine them self-destructing after 10 seconds, Inspector Gadget-style, never to be seen again by consumers.
If all of this seems like an insane way to market a small business, welcome to the crazy times of social media. That’s exactly how the massively popular Snapchat app works, and businesses are jumping on board. Using photos or short videos, companies are reaching out to customers with fleeting promotions, contests in real time and quick peeks at leaked product images....
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It’s a pivotal time in the fashion calendar: New York Fashion Week (Fall/Winter 2016). Amidst the snow and glacial temperatures, the great and powerful of the style world descended on New York City last week for seven days of shows, events, and previews. The last week also included Valentine’s Day and the 58th Grammys, leading to a corresponding flurry of activity on social. We decided to use these events to get a feel for how fashion publications are using social – in this case, Instagram.
The uniquely visual nature of fashion coverage makes it well-suited to Instagram, with photos from fashion shows, red carpets, backstage and photo shoots all proving popular. These are often combined with links to galleries or features on the publications’ websites, helping to spur referrals.
(Note: we looked at content on the publications’ flagship – generally US-based – accounts. This analysis takes in engagement on content published between 11th and 16th Feb 2016 only.)Here’s how the names we looked at stack up...
But as with every other social network, to be able use Instagram to its fullest and get a deeper understanding of its impact, external tools can be very helpful. The following list looks at 5 of the most useful Instagram tools currently on the market with comments from Instagram experts and functions ranging from time-saving scheduling to in-depth analytics....
For the past year, American Express has experimented with turning over its social accounts to influencers for short bursts of time to pick up followers and buzz. And it appears to be working—at least based on some results from a recent two-week Instagram campaign.
On Nov. 9, AmEx gave six Instagrammers the keys to its account as part of the #MyAmex campaign. The posts were created by graphic designer Ann Kim, chef Christina Tosi, Patrick Janelle (who won the CFDA's first-ever Fashion Instagrammer of the Year award this year), fashion designers Oleema and Kalani Miller, Team Epiphany managing partner Coltrane Curtis and designer Timo Weiland.
The group posted a series of pictures (see examples) depicting how AmEx impacts their businesses.According to AmEx, the #MyAmex posts generated 23 percent more engagement than the brand's other Instagram pictures. AmEx also doubled its average number of daily Instagram followers for two weeks. In total, the campaign generated more than 10 million impressions and 40,000 engagements....
Seen through the filter of Instagram, the world is a beautiful place: high-contrast blue skies; sepia-tinted sunsets; exquisite plates of food and raindrops sliding down windows in perfect formation. It may be a manipulated perspective on life, but 200 million people across the world now use the photo app, sharing 60m pictures a day. Yet for some users, Instagram is generating more than appreciative likes and comments as they document their lives, travels and eating habits on their smartphones.
From Nike to the Namibian tourist board, brands and organisations are turning to the most followed users in the pursuit of a broader and younger audience – and are paying handsomely for their services.
Cue the rise of the Instagram professionals, users who began using the app for fun but are now earning six-figure salaries and being flown around the world to take photos to share with their thousands, sometimes hundreds of thousands, of followers....
Using hashtags, acronyms & the right slang is a great way to get more Likes and followers on Instagram.
Terms like #TBT, #WCW & #MCM can be confusing at first. I was lost when I first started using Instagram!
I always wished I’d had a handy guide to explain all the lingo.
That’s why I wrote this article — because speaking the Instagram slang is such an easy way to get more followers. So here are definitions for 32 of the most common Instagram terms....
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
Looking for ways to grow your Instagram followers?
There are over 200 million users on Instagram and 57% of those access it daily. The largest age group is 18 to 29 year olds, and the average Instagram user spends 257 minutes a month on the site. For more Instagram stats, see this article from Jenns Trends.
Here are five tips and tools to help you to grow your presence on Instagram....
...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?
The answer is a no brainer.
Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....
Instagram user @meandmyboifriend invented a boyfriend via Snapchat doodles.
Social media can be depressing: watching all your perfect friends lead their perfect lives on Facebook, Twitter or Instagram.
But a large part of social media is keeping up with appearances.
Instagram user @meandmyboifriend redefined the phrase "my boyfriend who lives in Canada" by creating an entire relationship with a Snapchatdoodle. All her selfies, lonely landscapes and general escapades are accompanied by a series of colorful squiggles....
Joining Instagram is a must for businesses. As of March 2014, Instagram had over 150 million monthly active users. Additionally, according to numerous sources, the younger generation is shifting away from Facebook and onto platforms like Instagram and SnapChat.
Mastering Instagram for a business is easier said than done. Wittiness, timing and creativity all play an integral part in a business’s Instagam account. Users are taking notice of the brands establishing themselves as the trendsetters of the popular online photo sharing application.
Who are the top 5 brands on Instagram worth following? Here are the Instagram leaders that you will not regret seeing on your Instagram feed....
A newly released report considers the photo app the best media acquisition of the last five years.
Instagram still has no way of embedding external links, but that hasn't stopped brands and retailers from embracing the photo-sharing platform. In fact, it's the social network that has seen the fastest growth, most engagement, and highest conversion from browser to shopper, according a report released Thursday from startup Olapic and research firm L2.
Despite Instagram's billion-dollar price tag, the report considers the photo app the best media acquisition of the last five years. (The worst? Tumblr, which is a sentiment starkly different from Adobe's Digital Index released two weeks ago.) As a case in point, the study touts the following statistics: - Engagement on Instagram is 15 times that of Facebook's, with users spending an average of 257 minutes per month. - Instagram receives 1,000 comments and 8,500 likes per second. That comes to 1.2 billion likes per day. - More than 16 billion photos have been shared to date, with an average of 55 million uploaded each day. - The number of users has increased 66% to 32 million users, the fastest growing of the top 10 mobile apps. - Instagram ads have helped retailers increase ad recall by 32% and brand message lift by 10%....
What might be the biggest hurdle for the more business-minded individual is the understanding that Instagram is not just about selling. In fact, using your account as a megaphone to promote your product or service is a surefire way to lose followers and leave you feeling like you are shouting into a deserted room.
By having a dynamic Instagram account, new visitors will feel persuaded to start following you in order to get instant updates on their coveted personal feed.The fundamental strategies when regarding customer experience are: - Learning to listen - Creating engaging conversations - Posting ingenious images...
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