Public Relations & Social Marketing Insight

How many views, likes and shares did your last LinkedIn Publisher post get? Did it draw in your connections and inspire them to share or did it get lost in all of the noise, like many other posts on LinkedIn?

There are so many people publishing long form content on LinkedIn now that you have to catch your potential readers interest right away if you want them to click through to yours.

Once they are on your post, you need to ensure that you don’t lose their interest because its too time consuming to read. You must make it easy for them to scan and grab the bits that they are most interested in.

Finally, you need to inspire them to take action, whether its sharing your post, connecting with you or visiting your website.

If your LinkedIn Publisher post lacks the elements that will draw readers in, keep them on the page and inspire them take action when they are done, you are probably wasting your time.

Here are eight ways to get the maximum impact from each of your LinkedIn Publisher posts, by making them click worthy, easily read and action inspiring...