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You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.
Right?
But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.
Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.
So is LinkedIn even worth your time? Isn’t it just for job-seekers?
As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....
Have you heard about how effective social selling is on LinkedIn?
Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?
You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.
A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....
Wouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?
You can!
This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse....
LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying millennial devotion. For professional utility, however, spending a few minutes a day on LinkedIn can bolster relationships, attract talent to your organization, and support both your employer's brand and your own.
Here are eight ways I've found to get value out of LinkedIn without eating up too much of your time...
The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.
The Definitive Guide for Marketing on LinkedIn.
Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....
LinkedIn announced its team has been working to reengineer its search engine to help users find what they’re looking for faster.
The company claims that its new search engine, which is now available, can save its members more than a year of collective time spent searching.
Here is a run down of some of the changes made
If you’ve spent any time learning about blog promotion, then you know that guest posting is one of the most popular ways to grow a following on your blog.
Publishing on LinkedIn is similar to guest posting and you can now start reaching LinkedIn’s 332 million members.
Here are a few reasons that you might want to experiment with publishing on LinkedIn....
If you only view LinkedIn as the site where you keep your digital resume and virtual business card collection, you won’t see how it really can help grow your business, expand your content’s audience, and build valuable connections.
LinkedIn is the definitive professional publishing platform and one of the largest business publishers in the world, according to Todd Wheatland, Head of Content Strategy at King Content.
In his presentation at Content Marketing World 2014, Wheatland noted that LinkedIn is often cited as the No. 1 source for new business. He pointed to content marketing phenoms Jay Baer, Joe Pulizzi, and Lee Odden, all of whom have named LinkedIn as their top source for new business as they built their multi-million-dollar companies in the last five years. It’s not just for entrepreneurs either. Wheatland’s previous employer, Kelly Services Inc., also cites LinkedIn as the top generator for new business.
Last week I hosted a webinar, Representing Your Brand on LinkedIn, to address common challenges that marketers face when it comes to establishing your brand on our powerful platform. Whether it’s multiple lines of business, products or an infrastructure based on many regional teams, LinkedIn has tools to help you effectively shape brand perception and get your compelling content in front of our 300+ million LinkedIn members.
The webcast covered: 1. How to leverage your LinkedIn Company Page 2. When to create a Showcase Page 3. How brands can best utilize Direct Sponsored Content.
Here are a few of the prevalent questions that were answered during the webinar. Feel free to dive deeper with the webcast recording and deck....
Urbane clothing brand Van Heusen, one of the leading lifestyle brands for men and women, maintains a professional yet chic brand image targeting working professionals in the corporate chain.
To see a brand thoroughly understand its audience and run a digital campaign specifically on a channel that caters to that specific audience is like a breeze of fresh air. Urbane clothing brand Van Heusen, one of the leading lifestyle brands for men and women, maintains a professional yet chic brand image targeting working professionals in the corporate chain.
What better platform than LinkedIn to host a contest for professionals? After all, LinkedIn is the world’s largest professional social network boasting of over 300 million members, approximately 26 million of which are from India....
Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees.
LinkedIn can also be the social media platform of choice when you want to make announcements or updates to be seen by your employees. These announcements can range from a successful product launch to a new blog post on the company site. LinkedIn’s highly professional environment opens your eyes to different opportunities in the corporate world. Here, you can find advice, new content and think pieces that can stimulate your mind and give you a new perspective on what’s going on in the world of business...
LinkedIn may be the worlds largest professional social network, but if it's not careful, it could face major competition from an increasing number of niche networking startups.
... “If enough of those sites get popular, and if LinkedIn does not do something to bring in those types of users, then they could be threatened one day from all of those users looking for resources that are better suited to their needs,” says Gartner analyst Brian Blau. He calls that phenomenon “death by 1,000 pin pricks.
”The fact is, bigger is not always better in the world of social networks. That’s no big secret in Silicon Valley today. Mark Zuckerberg is shelling out billions of dollars for small messaging apps like WhatsApp that are vying with Facebook for attention on phones and tablets across the globe, and he’s been all but shouting from the rooftops about how he is disassembling Facebook as we know it, transforming it from one big app that does everything, to many smaller apps that do just one thing.....
Discover how to use sponsored updates, visual media and showcase pages on LinkedIn Company Pages to drive clicks and engagement.10 ways to make your LinkedIn Company page more useful....
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Once considered a social platform solely for networking, LinkedIn has proved itself invaluable for a wide range of other uses: sales prospecting, recruiting, marketing, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up to speed on and nailing the basic functions is a worthwhile exercise in itself.
For example, you can leverage your LinkedIn summary section to outline exactly how you've been helpful to prospects, allowing them to see what value you'll bring to a sales process.
But little did you know the social media platform also contains a variety of secret capabilities that can make you that much more efficient and effective. In this SlideShare, we've collected 21 of the most useful -- and hidden -- hacks in LinkedIn...
Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update. When you click 'Publish a Post', you taken to a blog post type of interface. You can type in a headline, there are formatting options, and you can upload an image.People ask me all the time “how do I get eyes on my LinkedIn content?” If you want to get more eyes on your blog post, what you need to do is go to the LinkedIn 2016 Editorial Calendar on SlideShare....
If you haven’t had great success with social media, I urge you not to give up. You just need to keep learning and testing until you find the right tactics for the right situation.
I’d like to give you a complete strategy filled with effective tactics that complement each other.
But to do that, I need to focus on one particular social network: LinkedIn.
I’m going to give you a strategy that you can use to produce as many B2B leads as you need (provided you have the manpower to put behind it)....
To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn.
In terms of resources, here's what you can expect to receive: - Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business
- Six PowerPoint & Photoshop templates to make your profile look beautiful
- An infographic from LinkHumans that depicts the perfect LinkedIn profile -- a sneak peek of which is below:...
There are LinkedIn successes – and then you have people like Lewis Howes, who started a seven-figure business by leveraging LinkedIn in multiple ways.
But it’s more likely that you (like many others) find yourself spending hours upon hours on LinkedIn – but you don’t get the results you want (and maybe none at all).
What’s wrong? Why aren’t you getting results?
Here are seven best practices for getting the most out of LinkedIn. They worked for me, and I think one or more of these tips will help you too.
Social selling is part activity, part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile doesn't include your three jobs and features a cropped picture of you from prom, you can't really call yourself a social seller.
If you'd like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge whether they want to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.
So, what exactly should your LinkedIn profile look like? We've put together an infographic that breaks down the ideal social selling LinkedIn profile, section by section. Stride into 2015 with social selling style.
Do you want to use your LinkedIn profile to market yourself more effectively?Have you thought beyond adding a list of jobs and responsibilities?LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers....
LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers.
Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog.
Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown....
The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.
We haven’t looked at LinkedIn’s top publishers since January, so we thought it was time to check in again and see how publishers are doing at getting their stories shared on the world’s biggest professional social network. Here’s the top ten for May:...
To many people, LinkedIn seems like a chaotic, confusing mess. It can feel like there are too many strangers trying to connect with you, too many people trying to sell you something, and too much content that isn’t relevant to you. Or, it can feel like the worst parts of high school where the popular people are interacting and by contrast, you feel ignored or rejected.
Before giving up on LinkedIn, though, I recommend taking a closer look at how other people are successfully using it to benefit their careers and businesses. I asked some LinkedIn fans to describe the details of how they use the social media site. This article is long because they had so much to say, but persist in reading it and I think you will be inspired....
Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.
We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?
It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....
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Matthew Oleniuk makes the business case using LinkedIn for business.