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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Eight Tips for Creating a Great LinkedIn Business Page

Eight Tips for Creating a Great LinkedIn Business Page | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - September 1, 2013 10:08 AM

Social Media - Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.


According to current data (2Q13), LinkedIn had 238 million members. The professional social network's popularity grows unabated, remaining a sought-after online destination for business networking, hiring, and even financingIt makes sense, then, to take a second look at whether your LinkedIn business page is up there with the best. And if you don't have a presence on LinkedIn, here's an opportunity to announce your presence in style....

Jeff Domansky's insight:

Smarter social business tips... and actionable LinkedIn tips for business.

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Krumbz Styles's curator insight, September 2, 2013 10:19 PM

A quick startup tips for those who are new to LinkedIn.
Krumbz Styles's comment, September 2, 2013 10:23 PM
Try to connect to people you knew if possible. This will greatly affect your network credibility.
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LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing

LinkedIn Training: 15 Incredible Free Resources For LinkedIn Marketing | Public Relations & Social Marketing Insight | Scoop.it
From topdogsocialmedia.com - August 29, 2013 10:00 AM

A collection of the absolute best free LinkedIn training materials across the internet including tutorials, infographics, how-to articles and webinars.The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts.


It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn....

Jeff Domansky's insight:

Excellent free training resources to help you get better ROI from your LinkedIn activity...

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Brandon Uttley's curator insight, August 30, 2013 3:02 PM

Excellent LinkedIn learning resources.
Jeff Domansky's comment, August 30, 2013 4:43 PM
Glad it was useful Brandon.
Mance Creative's curator insight, March 31, 2014 5:54 PM

LinkedIn is a powerful resource and networking tool for business professionals.
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LinkedIn Marketing Strategy: 6 Tips for Savvy Business Owners | Business 2 Community

LinkedIn Marketing Strategy: 6 Tips for Savvy Business Owners | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 8, 2013 1:35 AM

Social media lay people may regard LinkedIn as, primarily, a venue for networking and for career advancement—but smart business owners know better. They know that LinkedIn is nothing less than a critical tool for brand enhancement and lead generation. Indeed, when used properly, LinkedIn can actually be used to drive traffic to a company website and ultimately to garner higher sales. The trick, of course, is having the right LinkedIn marketing strategy. Six basic pointers are offered below....

Jeff Domansky's insight:

Here's how LinkedIn can have a positive impact on your marketing efforts. Six really practical tips for any business.

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Making Your LinkedIn Network "Work" | Social Media Today

Making Your LinkedIn Network "Work" | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 9, 2013 1:18 AM
In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. There are various social networks that can be incorporated into any online marketing strategy. Through these networks, we can meet, network, and improve our visibility to various audience groups. Amongst the most valuable to anyone working on personal branding is Linkedin. Designed and organized with the concept of brand networking, this site proves incredibly valuable to any brand and their online marketing strategy. Like other social networks, Linkedin has its own audience and application. In order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy. First of all, you must consider the purpose of your profile. It might be improving visibility, making new connections, or even expressing your expertise. But for most brands, it is a combination of various purposes, designed specifically for their brand. The goal here is to determine exactly what you want out of your Linkedin profile so that you can work towards getting the results you want....
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How to Build Authority on LinkedIn in 15 Minutes a Day

How to Build Authority on LinkedIn in 15 Minutes a Day | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - September 1, 2013 9:48 AM

Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day.


So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101!


But you want to be so much more than that. You want to be an expert in your field. You have ideas that you want to be seen and heard. Good news! With LinkedIn, you can become whoever you want to be if you put in a little bit of time. For the low investment of just 15 minutes a day, you can establish and maintain a solid personal brand. Just follow these simple steps every day, then start to watch your connections grow and the requests for your expertise flood in!...

Jeff Domansky's insight:

Another great basics post if you're looking to learn some LinkedIn ins and outs.

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LinkedIn Marketing Best Practices | Social Media Today

LinkedIn Marketing Best Practices | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - July 31, 2013 9:03 AM

LinkedIn is great for making new connections, staying in the know about industry news and trends, sharing content, building and maintaining a following, and amplifying brand reach and visibility....


LinkedIn has an outstanding visitor-to-lead conversion rate of 2.74%, which is approximately three times higher than the conversion rates of Facebook and Twitter. The most common and detrimental mistake brands make on LinkedIn is creating overly “salesy” marketing. LinkedIn is a social network, so be social; set your sights on being an informational resource and providing links to highly shareable content jam-packed with deep industry insight and valuable solutions.


You must foster real connections and genuine engagement to attain success. Do not over-automate your LinkedIn activity or blast promotional spam; such tactics will not fly on LinkedIn. Strategic mastery of LinkedIn will allow you to amplify engagement, effectively promote your company, increase lead generation, gain influence and attract new business. Compared to other social networks, LinkedIn users are more focused on business and career, which increases the impact of relevant industry content...

Jeff Domansky's insight:

Four content marketing strategies to get the most out of LinkedIn. 

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Making the Most of LinkedIn Insights | Social Media Today

Making the Most of LinkedIn Insights | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 16, 2013 2:21 AM
Critical content marketing strategy.... Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first. Back already? Ok. Now that you have a LinkedIn Company Page, that means you have a home for your business on LinkedIn. One of benefits of having a Company Page is that you can share Status Updates. Just like your personal LinkedIn account, and any other social network, status updates can include something about you or your business, an article you've written, or an article someone else has written that you want to share. On LinkedIn, those status updates can even include files and video and SlideShare presentations. After you've been sharing updates for a while and have attracted some followers to your Company Page, you're going to want to start paying attention to the analytics that LinkedIn provides. These are called Insights, just like on Facebook Pages. LinkedIn actually provides three sets of statistics: Per Post, Follower and Page....
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5 LinkedIn Group B2B Content Marketing Tips | Content Marketing Institute

5 LinkedIn Group B2B Content Marketing Tips | Content Marketing Institute | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - January 18, 2013 4:27 PM

My company uses content marketing for a number of purposes to promote our business and build relationships with customers. But one of the particularly effective ways we’ve used content marketing is to increase the membership of our LinkedIn Group, “Manage Your Leads,” a group focused on lead generation and B2B sales....

 

If you’d like to start a LinkedIn group of your own — or boost the membership and raise the profile of a LinkedIn group you already have — here are five time-tested B2B content marketing tips that we’ve used to drive traffic, attract new members, and increase the engagement of our group...

Jeff Domansky's insight:

This is a great set of five content marketing tips from Gregg Schwartz for success with LinkedIn groups including:

1  promoting the group in all B2B marketing

2  low key, informative

3  two-way communication

4  wider content creation

5  don't be "salesy".

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