This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool.
Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.
The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.
Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology.
You can get more info and demos for the app at www.lumen5.com.
Jeff Domansky's insight:
With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
Jeff Domansky's insight:
Mathew Sweezey shares a helpful list of marketing thought leaders to follow.
It’s no secret that we as consumers are exposed to a plethora of promotions and ads every single day. In fact, according to some we are exposed to somewhere between 5,000 to 10,000 ads per day, a staggering number that is only increasing. So how can we as marketers cut through the noise and reach consumers where they are?
The answer may lie in the intersection between personalized content and mobile technology. According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.
Take a look at the infographic below to find out how you can use targeted metrics to create personalized content....
Jeff Domansky's insight:
Useful perspective on how to personalize content in real time.
A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.
Jayne had always loved writing, so she started a Tumblr and Instagram chronicling her struggles. She made up poems about her everyday ups and downs and called her blog and Instagram, “Quarter Life Poetry.” The poems she came up with are about working, shopping, her love life, student loans, and other issues relevant to millennials.
Today, the 26-year-old has over 104,000 followers on her Instagram account, and recently released a book version of her project. One of the promotional videos for the book garnered over 10 million hits on Facebook alone. It’s safe to say that Jayne knows a thing or two about how to capture the attention of millennials. She recently spoke at the NewsCred 2016 #ThinkContent Summit and shared her thoughts on how to really speak to millennials....
Jeff Domansky's insight:
Lots of valuable marketing insight into millennials and the importance of connecting rather than injecting yourself into their lives.
Have you heard about how effective social selling is on LinkedIn?
Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?
You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.
A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....
Jeff Domansky's insight:
Melonie Dodaro puts social selling on LinkedIn into perspective with some practical tips.
Have you been thinking about turning your organization's communications into your version of a metropolitan newspaper newsroom? Here are some examples you should look at.
Jeff Domansky's insight:
What's the difference between brand journalism and content marketing? Find out.
Do you want to pay for a fresh box of golf balls or to get your nails done simply by doing what you are already doing all time time? Well, Pay Your Selfie has just what you need—an app that doles out cash for your moments of mobile narcissism.
The Chicago-based company has attracted 100,000 users since launching in September, accruing 500,000 photos from consumers, many of whom pose with brands. Here's why they selfie up with marketers: They get paid up to $1 when they upload a picture with a brand in it after Pay Your Selfie posts a request for such photos.
Unsponsored selfies—photos in which users do not snap pics with a specific product—pay just a few coins. At any rate, once their digital piggy bank (see below) gets to $20, the company will mail them a check for the amount or donate it, upon request, to their chosen charitable organization.
What's more, brands are forking over cash to Pay Your Selfie on a per-engagement basis, taking the data and utilizing the insights to inform future marketing efforts like creative for ads and packaging for products. The lion's share of the app's users are millennials, the all-important demographic marketers are trying to target....
Jeff Domansky's insight:
Pay-for-selfies app Pay Your Selfie gains momentum by paying consumers and delivering data to brands.
In this post, we’re going to review 15 marketing guides that can speed up your success.
We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.
By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....
Jeff Domansky's insight:
Another excellent social marketing resource from Neil Patel.
An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....
Jeff Domansky's insight:
Key question: Should storytelling change for different age groups? Some surprising answers.
Whether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s working), the opportunities for content marketing learning are endless.
As CMI’s director of online training, I have the privilege of working with leading industry experts to identify the most pressing challenges you face and help them create the courses to help you learn on your own time through CMI University.
Today, I share 11 of those challenges, offer a brief tip from an instructor, and provide resources for you to use today and in the future to expand your knowledge....
Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from Experticity.
The report was based on data from a survey of 217 senior marketing executives in North America and 300 North American consumers.
The marketers surveyed rank advertising, public relations, and content marketing as the most effective tactics for influencing buying decisions (83% rank each as effective); moreover, 78% of marketers plan to increase their investment in those three areas.
In contrast, less than half (49%) of consumers say they trust advertising from brands.
The buying influences that consumers say they put the most faith in are recommendations from friends and family (83% trust), online reviews (76%), and third-party experts (70%)....
Luckily, advertising isn't the only thing that makes the marketing world go round. Remember public relations? Yup. And while public relations (or, as today's buzzword dictionary would have it, earned media) won't necessarily solve a starving publisher's problems, it will help get a marketer's word out to market by circumventing ad blockers.
So too will content marketing and native advertising (which will help publishers stay afloat). Writing in an Advertising Age article entitled "The Solution to Ad Blocking Is to Double-Down on Earned Media," Edelman Chief Content Strategist Steve Rubel wrote: "We may look back on this time as the beginning of the great era of earned media." ...
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
Jeff Domansky's insight:
When it comes to marketing and content marketing, Doug Kessler always has great insight and his Slideshare is worth reading. 9/10
If there is one entrepreneur who knows the real value of building social relationships, and how they can extend into the world of social media, it’s health and fitness mogul Andy Frisella: founder of Supplement Superstores, Paradise Distribution, and the renowned fitness brand 1st Phorm International. These brands, among others, bring in more than $100 million a year.
How?
He has built a true community....
Jeff Domansky's insight:
Finding truth, telling stories and building community are great recipes for success like Andy Frisella.
I found this genuine love for the craft of marketing to be a common thread among marketing experts while I was researching and creating the new list of 103 Genuine Marketing Thought Leaders. I noticed every person on the list had a passion for marketing driving them to explore, push the bounds, and do what marketers do best: be creative.
For these marketers, “being creative” means everything from using comics to sell enterprise software (Tom Fishburne, #2) and blowing up the idea of branding (Cindy Gallop #9) to understanding the connection between doorknobs and white papers (Donald Norman #8). Ideas from these passionate marketers are changing the face of marketing and how it is executed....
Jeff Domansky's insight:
Thoughtful list of big ideas changing the face of Marketing and insights from 12 experts.
As marketers, we love trends. Taking advantage of industry trends is how marketers make a living. We analyzee and criticize, and we often enjoy our banter, whether it's about the latest social channels or annoying buzzwords.
But how often do we assess negative trends in our industry? And do we truly dig down to find the underlying reasons for those trends?
Today, let's take a look at the common challenge of breaking through content noise and how that noise has led to two other challenges: our increasing reliance on paid advertising, and channel over-saturation. I've wrapped up each section with tips on how to combat these negative trends....
Jeff Domansky's insight:
Content - Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
You slap some words on your About page, wrench them apart, shovel in a bit fluff, a pinch of jargon; and give it no more thought. Because it’s not that important, right?
Not exactly.
You see, this is where so many of us get it wrong, and leak piles of cash in the process. Even though we may pay it less attention, our About page is one of our most visited - which makes it low-hanging fruit, just waiting to be plucked.
By which I mean, if your visitors aren’t captivated, bewitched, mesmerized or just plain hungry-for-more after reading your About page, you can grab yourself a hanky and wave them goodbye.
In other words, you just lost a sale.
Because your About page isn’t just about painstakingly-crafted words that make you look good. Your About page is like speed dating
Let me explain.
Jeff Domansky's insight:
Time to rethink your "About" page and make it 10 times more effective.
Are you ready to give content marketing the time, money and resources it deserves?
While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.
With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.
As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.
What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.
These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....
Jeff Domansky's insight:
If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and consistent appeal will require much more than a single strategy.
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications.
Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said:
"Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook."
What does it mean?...
Jeff Domansky's insight:
Ryan Skinner at Forrester looks at the BIG implications of Facebook's new "branded content policy" and what it means for me content producers, blockers and PR Pros. Did I mention BIG? Recommended reading. 9/10
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.
To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....
Jeff Domansky's insight:
This is absolutely essential reading for PR, marketing and social media pros. 10/10
PR Newswire has advised our clients to include images and video in their press releases for a number of years, and we are now seeing a much greater usage than previously. In 2015, 42% of releases included visual elements.
This is a sharp increase from the mere 14% we saw the last time we analyzed these numbers in 2013; however, there is still room for improvement. When you look at last year’s 100 most viewed press releases, 68 included multimedia, a 42% increase compared to 2013’s top 100.
It’s clear that the use of multimedia in press releases is quickly becoming standard practice within the industry. With the continued influx of visuals across the larger communications landscape, I expect these numbers to continue to climb....
Jeff Domansky's insight:
Visuals enhance viewership of news releases according to the latest PRNewswire research.
Campaign Monitor, a simple email marketing solution for businesses and professionals, has taken this bottom-up approach to building a social strategy. And we’re honored to share how they’ve done it.
Campaign Monitor is a fast-growing, industry-leading company with some really incredible ideas on growth and strategy. Their marketing team, which has grown to five times the size in just over eight months, has the awesome privilege of sharing the email marketing message with others via a big number of different channels, social media included, and has just undergone this very exercise of hitting the drawing board and coming up with a rockin’ new plan.
Here’s a bit more about how Campaign Monitor redefining their social media strategy in light of their new ambitions, and how social management tools like Buffer fit into their daily workflow....
Jeff Domansky's insight:
Kevan Lee shares an excellent overview and blueprint for a social media marketing program.
Without consistent output, your results will be a fraction of what they could be.
And since we both know the power of content marketing, it’s a shame.
But I have good news! It’s a problem that can be fixed if you’re willing to keep an open mind.
I’m going to show you six writing tactics that can turn you into a more focused and efficient writer. They have worked for me and other top notch writers.
You might not be interested in trying them all at first, but give one or two a try, and once you get good results, try others....
Jeff Domansky's insight:
Neil Patel shares six smart ways to create more content, more productively.
Considering the amount of content that marketers put out there and the investments that goes with it, how great is their ROI? I mean, how many of them generate more visitors to their site, as well as increase sales?
Persuasive copy that converts boils down to understanding how to trigger the right emotions that will induce a potential customer to want to buy from you.
In this article, I’ll show you how to use five proven copywriting strategies to drive both search traffic and rankings to the top....
Jeff Domansky's insight:
Neil Patel offers another superb post filled with excellent advice on how to improve your social marketing
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With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.