Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Real-Time Social Media Creative Marketing and PR

Real-Time Social Media Creative Marketing and PR | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.com - October 17, 2013 9:50 AM

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversationconversation.


...Content and storytelling are at the heart of how we help our clients build meaningful relationships with their audiences," said Mark Hass, president and CEO, Edelman U.S. Edelman's plan focuses on client partnerships with five U.S. newsrooms and one in the U.K.Edelman newsroom "trend spotters" identify trends and events, collaborate with account leaders and design creative concepts. Ideas are shared with clients, and then decisions are made about posting or not.Real-time PR and marketing content frequently is covered by traditional media -- television, radio, newspapers and magazines.


News organizations, too, are now in the business of conversation monitoring and engaging. In this sense, the news model shares with PR the goal of creating viral videos, flashy graphics, photographs, memes and other popular social media content. Everyone is competing for measurable engagement that may translate into new revenue....

Jeff Domansky's insight:

Read how Edelman and Golin-Harris are innovating in PR with strong content marketing efforts using social media channels, a brand journalism newsroom and more.

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Phillip Newsome's curator insight, October 18, 2013 3:26 PM

Today branding agencies must operate like news rooms, monitoring developing stories as they develop and updating audiences on their client's POV.
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4 Truths About Content Marketing Agencies | Business 2 Community

4 Truths About Content Marketing Agencies | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 27, 2013 10:55 AM

Have you noticed the recent proliferation of “content marketing agencies” popping up on the scene? You may be wondering why, but this trend has been building...

 

... I had a recent conversation with an SEO executive team, and they were seriously contemplating taking the entire company in a new direction… to content marketing. Why? Their reasoning was (besides pure SEO budgets drying up) that the value they used to provide to customers (which used to be immense) simply wasn’t there anymore. Hundreds, if not thousands, of SEO agencies are in the same position.

 

I’ve seen a few — such as TopRank Online Marketing and Vertical Measures — make this transition incredibly well. Others have simply put the “content marketing” moniker on their SEO content production service and called it content marketing. Yes, they’ve added such services as infographics creation, video production, and blog content creation, but content production is only one small part of the content marketing process. Strategic planning aspects of mission statement creation, audience persona gathering, internal content integration, and measurement outside of content consumption metrics are often absent.

 

The lesson for brands: A holistic content marketing strategy includes up-front planning and multiple goals, which in turn must bring in non-digital channels (such as print and in-person vehicles). SEO is just one very small part that covers a few marketing objectives. Make sure your content marketing strategy goes beyond top-funnel considerations....

Jeff Domansky's insight:

Here's some great advice on working with content marketing agencies. Most important, a reminder to start with strategy and to recognize SEO is only one part of a program for best results.

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Content is King – Or, Why We Started Our Own Content Marketing Firm | Council of Public Relations Firms

Content is King – Or, Why We Started Our Own Content Marketing Firm | Council of Public Relations Firms | Public Relations & Social Marketing Insight | Scoop.it
From prfirms.org - March 21, 2012 10:38 PM

...According to the Content Marketing Institute, content initiatives now account for more than 25% of overall B-to-B marketing spend, and 60% of marketers plan to increase that amount in 2012. A full 90% of B-to-B marketers do some form of content marketing, even if they don’t realize it, while B-to-B companies invest on average a quarter of their total budget on creating content.

 

Other research has found that 90% of customers “find custom content useful,” and 61% of people “feel better about a company that delivers custom content and are more likely to buy from that company.” With outside firms now picking up a lot of important and available new content work, the folks at LaunchSquad decided to start a new kind of content marketing firm, Original9 Media....

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Why Canadian PR Firms Aren’t Blogging - Business 2 Community

Why Canadian PR Firms Aren’t Blogging - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - August 15, 2013 12:04 PM

We all love lists, especially “best of lists” related to our own profession. It is even better, of course, when people we know actually make the list—and when we make the list ourselves. A number of “best PR blogs” lists recently surfaced. InkyBee, Cision and CyberAlert all weighed in, tackling the ranking in different ways using a variety of criteria....

Jeff Domansky's insight:

Shelley Pringle wonders what's up with Canadian PR firms.

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Conversation Agent: Content Strategy Seen Through the Social Media and Marketing Lens

Conversation Agent: Content Strategy Seen Through the Social Media and Marketing Lens | Public Relations & Social Marketing Insight | Scoop.it
From www.conversationagent.com - December 3, 2012 11:42 PM

In most organizations where I worked, the digital strategy group responsible for Web functionality and content rolls up to marketing and works alongside customer support and marketing communications, which in turn often include brand and public relations teams.

 

The size of the first group depends on the volume and percent of Web commerce as compared to direct or channel retail. Introduce social media and the plot thickens. Especially when it comes to content, every group should get involved and contribute based upon experience and visibility into data and customer feedback.

 

It's early days, and companies are still figuring out where they need to be and which digital experiences to tackle first....

 

[3 key themes for content marketing in 2013 ~ Jeff]

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