Public Relations & Social Marketing Insight

Most companies have accepted the fact that by now they ought to be engaging in social media activities in one form or another. Those who are late to the party, however, are often from highly-regulated industries such as financial services or pharmaceuticals. Despite the promise of genuine, real-time communications with customers that could greatly benefit marketing and public relations efforts, social media can present quite the challenge with regard to regulatory compliance. Organizations need to engage in social media in an intelligent way that complies with relevant industry regulations -- without completely stifling the creative, genuine nature of the medium. This can be a difficult balance to strike, but it can definitely be achieved....

[Good advice for content marketing - JD]