5 Critical things you need to know about Periscope now | Public Relations & Social Marketing Insight | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!


At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.


So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.


Here are some key tips for using Periscope in combination with Twitter....