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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site. There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line.
There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site.
For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....
With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.
The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....
Do you use Pinterest to help market your business?Have you realised any business value from using Pinterest?
To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visual content to business messaging.
Creating marketing campaigns around visual content is always an attractive proposition due to the human nature to like rich and engaging content. You will find that the average internet user is much more likely and receptive to spending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article....
As we’ve discussed before, Pinterest can be an excellent platform for all kinds of companies to market their brand in a unique way. However, sometimes, developing a good Pinterest strategy can be tough. To help on your endeavor, we’ve compiled a comprehensive list of 32 “Do’s” and “Don’ts” for your Pinterest marketing strategy....
Pinterest updated its Acceptable Use Policy, condemning users who pay others to follow them or re-pin their images.
If you want to build your following on Pinterest, there's no easy shortcut.
That's the message Pinterest sent to users after the company updated itsAcceptable Use Policy late last week. The subtle changes to the policy now condemn users who pay others to follow them or re-pin their images. In other words, users can't buy new followers or shares.
"We recently updated our Acceptable Use Policy to simplify language and clarify our stance on a few things," a Pinterest spokesperson said in a statement given to Mashable. "We want Pinterest to be a place where people can be authentic and share the things that interest them most, so we now prohibit paying per Pin or follow."...
When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network.
Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest...
As Pinterest continues to take the social media world by storm, learning how to incorporate this marketing darling into your business can feel like an overwhelming task.
Where to begin, what to pin and how to come up with content are the typical questions I receive. The good news? More than likely, you have all of the content you need right at your fingertips! Below are five quick and easy ways to boost your business with Pinterest!...
Get inspired by 10 non-marketing boards from successful B2B and B2C brands.
Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.
Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....
When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday “wish-list” boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality, as Pinterest is becoming both a true e-commerce and brick-n-mortar player!
Back in May, the photo-sharing network began allowing “rich pins”, which allows users to post detailed information about an item, such as the originating image site and product purchase information. Now they are taking it one step further by providing price drop summarized email notifications to its users for photos they pinned.
That can be huge for e-commerce, as Pinterest users spend on average of 14 minutes a session on the social network, an eternity in cyber-space!But, not only is Pinterest leading people to a business website for e-commerce purposes but according to recent data distributed by the Vision Council and Harvard Business Review, 21% of Pinterest users had bought an item in an actual store after pinning, repining or liking the item on Pinterest....
The image-driven network's meteoric rise in only a few years shows the site is more than just a pretty community for people interested in fashion and lifestyle: Marketers are all over Pinterest’s lead-generation aspects, and online hits on products from the site have proved a marketing sensation. According to a study by Shareaholic, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined.
But marketers still struggle to define what makes for a successful Pinterest content strategy--and what does not. Based on my experience with Pinterest analytics and with the support of Pinterest-savvy folks at ShareRoot, I have come up with a list of metrics that marketers should pay attention to when it comes to this social network. Below, you'll find a helpful infographic that lays all the data out....
...PInterest says that today, there are now tens of millions of product pins on its site, and early results show that these are generating higher clickthrough rates to the e-commerce sites versus regular pins.
The company has said that this year’s focus is on bringing more value to the pins users are saving on the site, not only with richer pins, but also tools for businesses including also improved Pin It buttons which now work in mobile apps, widget builders, and even analytics.
With the debut of price alerting, the company is challenging several startups which help consumers figure out when it is the right time to buy. Some of those are Decide.com, whose focus is more on consumer electronics and larger purchases for the home, plus recently launched Nifti, and even a Pinterest for price drops, Clipix, as well as a slew of older tools for price alerting and tracking sales. More generally, though, this also puts Pinterest up against other social product aggregators like Fancy or Wanelo, the former which has always been more of an actionable, shoppable feed of products, while the other is more focused on making it easier to find what’s popular at your favorite stores....
Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost...
Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost you....
I think of Pinterest as a very personalized, interactive glossy magazine. It’s a fabulous way for users to find products they love, organize them, and share them with their friends. Pinterest users buy the products they love too. In fact, 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase (this compares to only 40% on Facebook).
In this article, I outline nine of the top most common mistakes made on Pinterest - and how you can avoid them....
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Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use use Pinterest as a part of your online marketing mix.
First things first
A lot has already been written about Pinterest marketing by others, so let me explain why we felt the need to do yet another post about the subject. Pinterest has become interesting for any social marketing strategy....
Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that number is consistently growing. Businesses have finally gotten on board and are finding inventive ways to engage with Pinterest users. Pinterest recognizes the trend as well, launching paid "Promoted Pins" which will soon be available to all Pinterest business accounts.
Whether your business has been busy pinning away, or you are still trying to figure out how to get results from the platform, you DON'T want to make these 15 mistakes....
Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing!Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out....
A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year.
During the “Evolution of Digital Marketing and Commerce with Inspiring and Educational Content” session, the Sephora executive pinpointed loyalty and content as two of the biggest priorities underpinning its current mobile strategy. Most recently, the Louis Vuitton Moet Hennessy-owned brand rolled out a mobile and Web feature called Beauty Board that was largely fueled by the rise in mobile photo-sharing and shopping on platforms including Pinterest and Instagram.
“Everybody knows how successful Pinterest has been — Sephora’s Pinterest shoppers are actually 15 percent more valuable than our Facebook leads,” said Johnna Marcus, director of digital business development at Sephora, San Francisco....
Remember, Pinterest strategies are all about driving traffic back to your website. But if your visual content stinks, or if your website is broken, you won’t get any traffic from Pinterest.
Here are 12 tips for making your website more pinnable...
It's no news that Pinterest has seen huge growth in the past year and has become one of the leading sites for brands to showcase their products and weave their social media strategy.
It currently counts up to 70 million users, 80% of which are women; and since women hold most of consumer power and value, you have no choice but to start using this social network to expand your online presence.
Apart from that, Pinterest has a high engagement rate, with 98 minutes spent online per month and 80% of total pins being repins. Do you need any more proof why you should be there? QuickSprout has compiled a useful infographic presenting stats and tips to help you grow your business Pinterest account and succeed with high conversion rates....
Kahlua was brand new to Pinterest but the most recent holiday campaign resulted in some long-tail success, including getting consumers to think of Kahlua in a whole new way.
When it came to holiday preparation, Pinterest became a big stress reliever. And no wonder, right? There are so many recipes and other DIY solutions available on the site. For Kahlua, this was the perfect time to run a Pinterest-based campaign and build brand awareness.
The campaign was a sweepstakes wherein followers were entered by pinning their favorite Kahlua inspired recipe. For a brand so new to Pinterest, the results were pretty astounding: 16,000 new email subscribers, 3,800 new Pinterest followers — up from 267 the previous month — and more than 10,000 contest related pins....
Would you like to get a hold of the freshest and best social media and marketing tips on Pinterest?
There are a lot of wonderful people and businesses who share helpful social media tips on Pinterest. Following them will help you get a hold of the latest and best content which can help you stay up-to-date and find the latest marketing tips to promote your business.
I have compiled a list that consists of people (profiles) and businesses (pages) you must follow on Pinterest to obtain some great content on marketing. I have also included some Pinterest boards and a few blogs. Check them out below…
Pinterest is a lifestyle searching tool for millions of people. People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with. Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact. Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it. Instead, most people I know automatically go to Pinterest if they want to find recipes to try out. That’s not the only reason Pinterest is better than Google. Here are 5 reasons why Pinterest’s search engine is better than Google....
Via Antonino Militello
Pinterest strategy: Here's how to build a successful Pinterest presence based on your business goals.
Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
In this article, I’ll show you three ways to build a successful Pinterest presence for your business....
...I recently posted an informal Facebook poll asking the question: Pinterest or Instagram? Like all thing internet, the results were surprisingly contentious.And guess what?
No one on my Facebook profile preferred Instagram!
That’s right. Not a single person opted for Instagram over Pinterest.
Much has been said about Pinterest’s popularity among women, so if your business or target market is oriented toward women, Pinterest should interest you (get it?).This post will explain how Pinterest can:- Benefit your business- Be used for marketing and provide some- Pinterest pro tips...
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”
While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action....
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Pinterest exploring video marketing for publishers and brands.