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Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans. The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site. There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
Pinterest is a consumer data goldmine if marketers know how to use it. With over 70 million active users pinning dreams, goals and projects every month, Pinterest marketers can harness very personal insight into what shoppers view as important and interesting enough to save for the future and share with their friends and followers.
Forrester has written that Pinterest has not yet proven effective for brands, but we decided to take a closer look to establish how the platform can work for marketers today. We analyzed about 10 million social shares across the social web to determine how valuable Pinterest really is and how to use it strategically.
What we found shows the level at which Pinterest users are engaged with content and willing to share branded pins on other social platforms. Overall, consumers share branded links to Pinterest content 1.5x more frequently than general branded content on the social web....
Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.
Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....
Pinterest accounts for 25% of all referral traffic to retail sites and generates 4x more revenue per click than Facebook or Twitter. With numbers like these, Pinterest is hard to ignore for e-commerce marketing.
Over the past year, I’ve been experimenting with Pinterest for My Baby Shower Favors, one of my e-commerce sites and I’m happy to say that we are the #1 or #2 Pinner for the term “baby shower”. Rankings can fluctuate over time but over the past several months, we’ve always been in the top ten....
If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine.
While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow.
People are using Pinterest as a place to find helpful articles and information, not just pretty photos – and Pinterest itself is encouraging this practice.
Here are 11 ways to get more readers to your business blog using Pinterest....
As a blogger, you must create content and then repurpose and position it in a creative and engaging way. Pinterest can help you do this effortlessly.
If you’ve been on the fence about Pinterest, I challenge you to dip your toe in the water.To help you get started, I’ve put together my top ways to use Pinterest to boost blog traffic exponentially....
Last month, 14% of our website visitors AND new contacts came from Pinterest. Pretty good, right?
Well, for one of our clients, 48 percent of his traffic 57% of new contacts came from Pinterest.
...This example of the smoothie recipes is almost too easy. I know. But that doesn’t mean your landscaping company has no choice but to create ebooks about smoothies! Let’s say you created an ebook on starting a vegetable garden. The planning process may be broken down into a few steps. Then there is preparation, a trip to the nursery or hardware store, etc. Each of those steps could use its own pinnable image. You could either create one template and change out the text. Or, you could use colorful images of vegetables and gardens with some text outlining a specific tip or step in the process.
And that, my friends, is my #1 tip for how to get massive numbers of leads from Pinterest.
What do LL Bean, Nordstrom, Sephora, Lowes and Real Simple Magazine all have in common? They are all dominating the fast-growing social network, Pinterest.
This success is directly resulting in increased sales and growth for their businesses. Studies have shown that 47% of online buyers in the U.S. have made a purchase based on something they saw on Pinterest (I know that I have).
With an emphasis on eye-catching and beautiful photos, Pinterest is perfect for businesses who want to tell their stories and grow their sales using visuals....
With each passing day, PR is being nudged away from the familiar comfort of text-based communications to more visual forms of communications, especially in digital campaigns.
Today, among other platforms, Pinterest must be part of your social PR campaign strategy, especially if your target audience is female. It’s easy to dismiss Pinterest as a site where women just share pictures of fashion and food, but do so at your peril. Consider this: • One-third of the women in the U.S. use Pinterest, according to Pew Research Center’sSocial Media Update 2013.
• 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female.
• New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013.
• Pinterest is the channel of choice for moms, who share three times more than the average user, according to MarketingLand.com.
Still need to be convinced? Here are three examples of creative and effective PR campaigns using Pinterest as a central communications hub:
Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent.
Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....
Buzzfeed is one of of the fastest growing media companies ever, with a monthly audience of 150 million and counting, thanks chiefly to its unmatched understanding of what people will read or share on Facebook.
Just two years after it started explicitly producing content intended for sharing on Pinterest, the $5 billion visual social network is already Buzzfeed’s second biggest source of social referrals, beating out runner-up Twitter.
*Dao Nguyen, Buzzfeed’s vice president of growth and data, says most publishers probably aren’t paying enough attention to Pinterest as a potential traffic source. “Pinterest is huge. It’s giant,” Nguyen says. “It’s regular. I wouldn’t say it’s predictable, because very few networks are, but it’s untapped.”...
Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.
I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....
After what can only be described as “forever” in tech years, not to mention raising half a billion in venture capital, Pinterest is finally looking to to monetize. In case you were hiding under some sort of rock and missed the big news, the company has rolled out paid advertising pins.
In a classic effort to downplay the importance of this new revenue generator to the future of its business, Pinterest chose to roll out the news via a blog post and a few last minute emails to reporters. This is a stark contrast to the h’ordeuvres filled whoop-de-doo that the company normally hosts at its Carnival-themed headquarters when announcing important news.
Each subsequent evening at Pinterest HQ failed to deliver a promoted pins announcement, but rather amounted to big PR pushes for Place Pins and then Guided Search. But now, when Pinterest finally has significant news for its business to share, it keeps the fanfare to a minimum....
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Hoping to learn more about Pinterest marketing, I watched Cynthia Sanchez's speech from Social Media Marketing World about the best ways to get more Pinterest followers.And I decided to write about her awesome suggestions.
Answer these 5 questions before you even think about marketing your company on Pinterest: - Who am I trying to reach?
- How can I help my customers?
- How can I make great content?
- What are my potential followers interested in?
- What topics should I choose for my followers?
Once you have those answers, just follow these 5 easy steps...
When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for?
If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social media networks, Pinterest.
Shareaholic.com reveals that Pinterest has increased its traffic driving capacity up to 7.10% from 4.79% in just three months (from December 2013 to March 2014). This 48% increase has a huge effect for brand exposure through digital marketing in products such as books, magazines, antiques, services, and even IT/computing....
Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.
Today Pinterest:
►Drives more referral traffic than Google+, Twitter AND YouTube! (Social Media Today)
►Generates 4x’s the revenue that Twitter does (MediaBistro), and…
►Has 50% higher conversion rates than other traffic (Pinterest)
In short, it’s a vast piece of web real estate that as a brand you can NOT afford to ignore!
In fact, Pinterest can return double, triple even quadruple the investment than any other social platform…IF you leverage it to its fullest potential.
To help you do just that I’ve got 10 easy to implement and highly effective visual strategies that when leveraged will foster massive growth in your Pinterest presence and following....
In fact, there are currently more than 604 million holiday-related pins on Pinterest, as well as 244 million gift-related pins, according to the company's business blog. Plus, there are more than 65 million people following boards with holiday or gift pins.
With holiday pinning so popular, it's the perfect time of year to take your Pinterest game to the next level. Not sure how to take advantage of the network? Don't worry; Pinterest has some helpful hints to get you pinning up a storm.
Pinterest is a great place for non-profits to engage, build an audience and gain a following. Even if you think your NPO isn’t suited for a visual platform such as Pinterest, I encourage you to keep an open mind, read this article and reconsider adding Pinterest to your NPOs social media strategy. Did you know that Pinterest has 70 millions active users and is wildly popular among American women? (Does you NPO target females, moms maybe?) Keep reading!
While Pinterest hasn’t yet scaled to the size of its competitors, it has firmly secured its position as the 2nd largest referrer of social traffic.
Most NPOs do really well on Pinterest, isn’t it time yours does, too? In this article you’ll find out:
- Why NPOs should consider being present on Pinterest.
- 3 tips on how to get your NPO started on Pinterest.
- 10 ideas for Pinterest boards every NPO on Pinterest should have....
Do you only share images on Pinterest?
Would you like to share other content to grow your Pinterest followers and other social networks?
You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.
In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts....
If you’ve grabbed your spot on Pinterest (pin your interest) and you’re open to learning a new way to market, here are two good reasons why you should be using it for your business: 1. It’s easier than Facebook 2. It has reached 10+ million users faster than any other site in Internet history!.
With more than 70 million registered users and 20 million monthly active users, Pinterest is a force to be reckoned with in the world of social networking. Here's an infographic from coschedule that shows why it is so important to you as a social media marketer, and how you can reach this powerful audience.
2 key stats: 1. A recent study of more than 1 million headlines reveals that Pinterest accounts for an astounding 90 percent of all social media shares. 2. Pinterest heavily favors topics and Pins that related to Food (52 percent), Home (18 percent) and lifestyle (15 percent)...
Pinterest has 70 million active users worldwide.
The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.
And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v
Here are some key takeaways:...
So now that you’ve convinced your boss to invest in content marketing, you’re ready to start using social media to share that interesting content we talked about yesterday. If you missed yesterday’s infographic, click here to get up to speed.
Anyways, our new friends at Alight shared this infographic with us. It takes a look into how consumers are using Pinterest more and more. We’ve always stressed the importance of using social outlets other than the big three (Facebook, Twitter, and LinkedIn) to help diversify content and reach new markets. Although, this infographic is relating to consumers we know that the B2B industry we work in will be able to have some great takeaways from this information. After all, aren’t we working hard to put some fun back into B2B?...
Platforms like Pinterest are known for driving massive traffic to websites, but in order for that to happen you must first drive traffic to your Pinterest profile — just as you would with your Twitter account or Facebook Page.
Even if you already have a well-established follower base, it’s still important to create additional awareness in order to attract new audiences. Why? Because more followers equals more likes, repins, clicks, and ultimately more sales....
...But make a rookie Pinterest mistake when pinning on behalf of your business? You could be losing out on traffic, leads, and (potentially) customers. These missteps aren’t always as obvious as a typical Pinterest Fail, but luckily, they can be easily corrected with a closer look at account set-up, pin optimization, and ROI tracking.
So put down the recipe for Nutella brownies and the DIY beer bottle glassesand take a hard look at your company’s Pinterest strategy. We'll walk you through the most common mistakes people make on Pinterest, and give you tips on fixing them....
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Pinterest exploring video marketing for publishers and brands.