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Readers don't draw a line between self-publishers and trad publishers

Readers don't draw a line between self-publishers and trad publishers | Public Relations & Social Marketing Insight | Scoop.it
From rogerpacker.com - November 20, 2013 10:05 AM

Consumers don't make a distinction between traditional publishers and self-publishers when buying ebooks, according to a wide-ranging new study.


The Book Industry Study Group’s latest report, Consumer Attitudes Towards Ebook Reading, also shows that readers prefer ebooks over print books in 10 out of 14 subject areas, including all fiction genres.


Ebooks have a big lead over print in all areas of fiction, covering romance/erotic, mystery/thriller, general, religious, young adult, science fiction/fantasy and literary.


The ebook lead is narrower in non-fiction for business/finance and history/politics/social sciences and print takes over for how-to guides/manuals and travel while comics/graphic novels and cookbooks are preferred in print by a long way....

Jeff Domansky's insight:

Valuable research for publishers and content marketers...

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Annika McGinley's curator insight, November 20, 2013 5:14 PM

This doesn't surprise me at all - without the tangible branding that screams out from the cover, ebooks level the playing field.

 
Tom Evans's curator insight, November 22, 2013 9:54 AM

Music to the ears of an author
Ica Iova's curator insight, November 24, 2013 2:52 PM

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Digital publishing is changing magazines, just don't call it 'content' | TheMediaBriefing

Digital publishing is changing magazines, just don't call it 'content' | TheMediaBriefing | Public Relations & Social Marketing Insight | Scoop.it
From www.themediabriefing.com - March 18, 2013 2:04 AM

One of the first things that crops up in conversation these days is the language of digital. The word content is over-used by marketers and publishers. The term does a disservice to the creative process behind it. I find it quite hard to think of stories as content – it’s so far removed from what it takes to do. In the digital age, journalism is still – just – clinging on by its fingernails and using the catch-all moniker of content is not helping its standing.

 

Content covers all players, from finely honed pieces by professional journalists and commentators, to rants by amateurs. However, just because everyone now has access to a publishing platform online, doesn’t meant quality editorial is a dying art, nor does it mean that those producing quality editorial should ignore the changes happening in the publishing world. On a site like xoJane – to which I contributed to for a short stint – you’re trying to connect with people. You’re no longer handing down stone tablets for them to read. I think that’s a very important – and good – part of what’s happened to communication....

Jeff Domansky's insight:

All about content, there I've said it!

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The newsonomics of the mobile aggregator roundup

The newsonomics of the mobile aggregator roundup | Public Relations & Social Marketing Insight | Scoop.it
From www.niemanlab.org - May 3, 2013 2:10 AM

Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?. What are we to think when the aggregators start getting aggregated?...

 

...It’s absolutely clear why companies are (over-)spending on mobile aggregator plays. Mobile is the greenest field around. We — news consumers — are flocking there. The speed of our migration is breathtaking. About a third of all traffic to news sites now comes from mobile, up from just 25 percent a year ago. Tablet usage, as early adopters are joined by legions of others, keeps growing, and smartphones (which just officially passed dumb phones) are markedly increasing news audience consumption worldwide. (The New York Times debuted a new mobile site yesterday, with the promise of more mobile movement to come.)

 

The common belief: Mobile traffic will exceed web traffic within two to three years. But mobile monetization still gives everyone fits. Match up the 33 percent usage number for news publishers against ad monetization that amounts to no more than 10 percent of their overall digital advertising; for most, it’s considerably less than that....

Jeff Domansky's insight:

Recommended reading...and a fresh perspective of the challenges of monetizing content.

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