Public Relations & Social Marketing Insight

Do you use SlideShare?

Wondering how to generate leads from SlideShare?

With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool.

In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist....

Slide decks are a powerful way to back up any type of presentation from team meetings and sales pitches to conference keynotes and workshops. We've all seen presentations with poor design that takes away from talks, and at worse, completely distracts the intended audience. However, most presenters aren't graphic designers. Slide decks can be frustrating to build, and great slide decks help communicate what an audience needs to hear.

At Moz, I've had the pleasure of working with many speakers on their decks, whether for a  biweekly webinar or for MozCon. And while you aren't going to turn into a god of slide decks overnight, there are some easy ways to go from terrible to decent. Decent won't get you heaps of praise for a deck, but it also won't leave a sour taste in someone's mind about your slide skills and will allow them to focus on what you actually have to say.

Slideshare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.

As TechCrunch notes, the optional Pro tiers that existed before have been stripped out and premium features, including analytics, profile customization and private uploads, are being opened up to all users.

New and existing “free” users won’t receive all these goodies straight away, however. SlideShare will be rolling out one new feature every month, starting in September. They haven’t announced the order, or when the roll-out will be completed, but presumably it’s been done to keep newcomers engaged....

...SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.

But while SlideShare has proven to be a great new medium for sharing content, many people are still asking how to get started with it.

In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck....

In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....

Becoming authoritative in an age of information overload requires more than simply creating additional content. It requires content that attracts relevant audiences and engages readers to take action. Creating content authority also requires strategy, process and the right tools.

One of those tools is SlideShare. As a platform for hosting authoritative content, marketers can use SlideShare to build influence amongst interested subscribers, visitors from social networks like LinkedIn and readers that pull themselves to SlideShare content through search engines.

There are many forms of content published on SlideShare. Four types that are particularly useful for differentiating your brand and creating authority include: evergreen, co-created, repurposed and curated content....

One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint._

I really love creating short (read: easily consumable) but informative Slideshares (view example) and then socializing them with my networks. The presentations have been very effective content marketing pieces for me, and they can be for you as well....

Presentations are one of the most underrated ways to project content and thought leadership about a particular topic.

Though longer in length, a presentation has the ability to deliver information in summaried, visual elements that give the reader a chance to learn about a topic quickly and with a takeaway. One such platform that allows for the sharing, downloading, and social engagement of presentations is Slideshare. The presentation company, acquired by professional networking company LinkedIn in May 2012 allows users to upload presentations in PowerPoint, PDF, Keynote, or OpenDocument.

A SlideShare presentation when created well can generate a tremendous amount of traffic. Check out these 4 tips for maximizing a SlideShare Presentation....

Think of SlideShare's link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network's search clout.

SlideShare is incredibly search-friendly — in fact, the website’s engineers built the site with search optimization in mind. The platform attains SEO superstardom by automatically transcribing copy from uploaded presentations. The search value of this is incredible.

Since a strong search presence is a huge boost for content marketing, SlideShare could be just what your brand needs for more successful content marketing. Think of SlideShare’s link juice as rocket fuel for the content you post on the platform. All you need to start borrowing some of the professional network’s clout is a coordinated plan...