Are Sponsored Social Posts the Most Effective Marketing Channel? - eMarketer | Public Relations & Social Marketing Insight | Scoop.it

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

Data from Izea, an online marketplace that connects brands with content creators, Lightspeed GMI and the Halverson Group found that nine out of the top 10 most effective marketing tactics comprised sponsored social messages....