Public Relations & Social Marketing Insight
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The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog

The 10 Commandments of Social Media Content Marketing | Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - November 11, 2012 8:11 PM

What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

Marty Note
Going to steal this 10 Commandments content idea from Jeff, too good. This post combines two of my favorite things: content marketing and social media marketing for some great Jeff Bullas ideas, tips and how to.  

 

[Excellent tips ~ Jeff]


Via Martin (Marty) Smith
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McDonald's exec: 'You don't control' social media | PR Daily

McDonald's exec: 'You don't control' social media | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - June 7, 2012 3:00 PM
The fast-food giant's director of social media explains the company's Twitter strategy (including its #MeetTheFarmers hashtag incident) and approach to blogger outreach.

 

Social media has a universal truth, according to Rick Wion, director of social media for McDonald's U.S.A.


"You don't control things. You can only hope to steer things in certain directions."

 

Over the past few years, McDonald's has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags, and blogger outreach have paid off....

 

[Some good social media lessons - JD]

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