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![AdamVincenzini[dot]com: Facebook: The tabloid of the online world | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/bwmWY-MWwrhmbKokRdltRDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
...The point I am really trying to make is that the people advising brands on how to best use Facebook need to ask themselves some pretty honest questions. Mainly, has your Facebook output become as mainstream as the platform itself?
In the coming weeks, I'm going to talk more about 'Facebook 2.0' and what that entails, including some profiles of brands who are taking the lead and the specific things they are doing.
While the tabloid edition of Facebook might survive for a while, just like its offline cousin, it needs reinvention or it may need some serious resuscitation....
