All our stories are ultimately a reflection of our humanity and the world we inhabit. We may not notice it but everything around us is steadily changing and so stories exist to remind us of who we really are and all the places we have and have not been. Dickens, Rumi, Achebe and all the other literary giants shared this unique ability to transport their readers to a different place, a different time. They would paint foggy March mornings in London with the same detail as the warm evenings in the Grand Bazaar of Tehran and in that moment all their stores would become our own forever...
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
This graph tells us that shorter videos are better for getting people to watch the whole thing. After all, most business video is created to serve up a pre-packaged message, so the longer the video, the less people will watch. It's also noticeable that after a certain point the engagement average flattens out -- so there's not a major difference in engagement for a 4-minute versus a 10-minute video....
[When it comes to video, shorter is better. ~ Jeff] 
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Scoop.it!
Five Steps to Multimedia Storytelling Is a valuable, free course offered through Poynter News University. TITLE:Five Steps to Multimedia StorytellingTYPE:Self-Directed Course T IME ESTIMATE:This course takes about one to two hours to complete. ABOUT SELF-DIRECTED COURSES In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material. Want to spread your wings beyond print reporting, but don’t know where to start? In this course, you’ll learn the basic steps of telling your story with multimedia. You’ll discover ways to map out your story before you head out to do your reporting. And you’ll learn when to use such tools as audio, video and graphics. WHAT WILL I LEARN? - Upon completing this course, you will be able to:Identify the elements in a multimedia story. - Understand which stories are more suitable for multimedia - Sketch a concept for a story - Identify tools needed to gather content in the field...
Jeff Domansky's insight:
Great resource, free course and just one of a number valuable journalism resources available at Poynter's News University. They are also invaluable to writers, bloggers, PR and marketing programs are responsible for producing content. Highly recommended. 9/10
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Thoughtful post about how our Lives are changing the Stories we tell.