Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission. As the fastest-growing network of 2014, Tumblr and its 420 million users deserve a second look. (Note for your sales team: Tumblr users have higher median incomes than those of Pinterest or Twitter users.)
With that in mind, we consulted the Fortune 500 list to spotlight interesxxting ways major brands are engaging fans on the site. Consider how your brand might adopt one or more of these approaches as you read through the list...
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