Public Relations & Social Marketing Insight

Here in my 'expert' opinion are the best Vines created by brands in 2013....

The best branded Vines are funny, creative, innovative and have one simple message delivered clearly. They also tend not to go for the ‘hard-sell’ of traditional advertising, and treat the product or brand in a playful or cheeky manner.

Even at their most imaginative, Vines tend to be of a lower budget, and are created quickly, so branded Vines can be quite inspiring for the everyday, agile Viner on a budget.

These low-budget, creative and humorous twists on the brands we know, create a personal connection with the viewer and the best of them become endlessly sharable, and live on far longer than their initial upload.

So, bearing all of that pre-amble in mind. Here are the best branded Vines of 2013.

Vine's microvideos have rapidly waned in popularity following the debut of Instagram's competing service. But don't count it out yet. The competition continues...

The Twitter-owned microvideo service Vine has had better days. Earlier, Marketing Land revealed that user sharing of six-second Vine videos plummeted after Instagram debuted a competing service last week. But Vine isn't Internet roadkill quite yet. Marketing Land conjured data from Twitter-metric firm Topsy, comparing how many times people shared instagram.com links on Twitter against the frequency of vine.co links.

Its most stunning revelation: Sharing of Vine videos dropped by almost 40% on June 20, the day Instagram launched its video service. So far, there's no turnaround in sight....

"Sometimes it takes the little guy to figure out how to make something like Vine pay." When Vine, Twitter's six-second video sharing platform, first came out in January, brands fell over themselves to embrace the new medium.

Red Vines probably got the most capital out of its initial #Vineception video. (It has only posted six videos in the 74 days since.) But four months later, Vine is the number one free app in the U.S. App Store and not showing any signs of slowing down. And while brands have had fun on the sharing tool, it looks like a small peanut butter company is one that's actually going to make it profitable....