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Are brands finally getting the Twitter picture? The big ones are, at least.
Every year Brandwatch analyzes how over 250 leading brands are using Twitter. This includes everything from the platforms they use to their levels of engagement. This year, the report showed almost full adoption of Twitter among the businesses that were analyzed.
In 2013, brands have tweeted at least 30 times a week on average, four times the 2012 average. This is a positive especially when paired with the news that 60% of brands are using Twitter for both broadcasting and engagement purposes. Businesses are beginning to understand that Twitter is a two-way channel, to be used for more than advertising and marketing (for brands that are good at engagement, check out @ESPN, @PlayStation and @Disney). Top brands are increasingly using social media within customer service, HR, and sales....
The popularity of using social media such as Twitter as a means for brands to communicate with their consumers is shown by the increase in tweets that brands are using.