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Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chrysler— combined. His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad budgets and teams of social media strategists. So what is Musk doing on social media that marketers can learn from? How has he continued to build a base of followers who hang on his every word? I mined his Twitter feed over the past year to find out and found three strategies from his social activity that we can all learn from....
Before I joined Buffer, I barely had a Twitter account.
It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.
Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.
Maybe you can relate to some?...
Do you have a tweet pinned at the top of your Twitter profile?
Do you know what that means?
Twitter lets you “Pin” a Tweet that stays at the top of your stream.
Then when people visit your profile they see that tweet first.It’s pretty useful!...
I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).
Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....
They add a few lines of HTML metadata to blog posts and other thought leadership content and enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.
Tweets with images and other media attract: - 89% more “favorites”
- 18% more clicks
- 150% more retweets....
Twitter has leveled the playing field for small businesses to take on global brands. With 284 million active users, a single Tweet has the potential to go far beyond any other form of communication and at an unprecedented speed. And with 72% of people more likely to buy from a company they follow on Twitter, small businesses everywhere need to start thinking big and take advantage of Small Business Saturday coming up in the UK (it was last week in the US).
A solid foothold on Twitter can be a challenge if your brand isn’t yet established, so to help your SME take that initial leap from unknown to well-known, we’ve compiled six essential steps to optimizing your Twitter account and getting the most out of the socially active audience. If you follow these tips and use our checklist below then you’ll have a Twitter strategy that matches your aspirations in no time....
It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.
Did you know Twitter is a great way to improve your personal branding?Did you know leveraging Twitter to do this is actually pretty easy?
Yup!.. and to prove it, I’m sharing 6 no-brainer Twitter marketing tactics that will beef up your personal branding on Twitter in no time....
When all was said and done, we totaled 33 actionable tips on how to get the most out of Twitter for your social media marketing. We’ve taken each one of these tips for a test drive, and it’s neat to see the impact they have on your efficiency on Twitter, your engagement, and your enjoyment.
Here is the complete list of 33 Twitter tips. Grab your copy of the Twitter ebook for additional details on each of the 33 tips below. I’ve bolded a few noteworthy ones that readers have particularly enjoyed....
Do you use Twitter for your business?
Are you wondering how to get more out of your Twitter marketing?
Via Kamal Bennani
Here is a simple and quick technique that has allowed me to triple my Twitter followers over the past few months. Maybe worth checking out!
I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.
I have only just started and with 200 followers, it had nothing to do with user experience or growth.Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day....
I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. The talk went over really well and I’ve had lots of nice comments about it so I decided to share some of my ideas with you.
This slide presentation contains a summary of some of my main points in the talk. It’s short and sassy and I think you’ll have some fun with it. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Let me know what you think. Enjoy my slides!...
Have you implemented Twitter Cards on your site yet? If you haven’t, you really need to read this article!
Implementing Twitter cards is now essential.
You’ll have heard a lot about search engine optimization, where you optimize your content for Google. Social media optimization is the optimization of your content for social media platforms, and it’s becoming increasingly important.
What you do is provide additional information to social media platforms to tell them about your content. For example, you might want to tell them you have a good image and give them the dimensions so they can use this image on any posts that are shared....
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You’ve already seen this ecosystem in action: we use it to publish Moments on Twitter. And you may already be using some of the individual tools we’re talking about, such as TweetDeck and Curator. Today we announced a new Collections API that turns multiple Tweets into a single story with a single Collection ID, which can be used to edit, update and publish that story from any of the tools in our ecosystem.” Now you can easily turn unique Twitter content into great stories that attract, engage, and retain an audience.
Tell your story with the best Tweets, simply
Previously, when you wanted to publish a great story with Tweets, you had to manually manage a bunch of Tweet IDs, and embed them into your app or website one at a time. With our new end-to-end ecosystem, we’ve simplified the storytelling process. Now you can use TweetDeck, Curator, Spredfast, Dataminr, ScribbleLive, Wayin, or Flowics to find and organize the Tweets you want into a single story....
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).
For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??
Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.
So where do you begin?
Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!
Something cool happened when I was tweeting with my buddy Thomas Marzano.
Marzano added me to a list called “IFTTT Engaging Followers“.
But that’s not the cool part.
The cool part is I was added to the list automatically.
Marzano told me he created an “IFTTT recipe” that automatically adds users to the list when they mention Marzano on Twitter.
And he told me it’s super easy to do. So I did it and wrote this blog post on how!...
All you need is probably 30 minutes of your time daily and in a long run, I am sure you would be able to grow your followers much quicker than before.
I started a new Twitter handle a few months back in conjunction with my new marketing blog. Just like you, I was determined to grow Twitter followers without buying any followers and I want to grow them fast!
This case study was started around 3 months back and today I have 3,010 followers. With this technique, I was gaining anywhere between 5 to 30 new followers on a daily basis....
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person behind the account? These Twitter tips are designed to help you become that useful and fun account that others want to keep track of.
These simple Twitter tips are great for all levels of Twitter users. Whether you’re a seasoned pro or a relatively new user, follow these tips and hopefully you’ll start seeing more people follow you and engage with you. That’s the whole idea behind Twitter after all, right? Aside from making money as a publicly-traded company, that is....
Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts....
There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't.
While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too...
Every day more than 500 million tweets get sent!Getting noticed among all this noise is tough. You can’t just tweet & forget about it anymore.
Today HOW you tweet is just as important as WHAT you tweet!
With that in mind, HubSpot recently released new data giving awesome tips on HOW to tweet.
The tips in this HubSpot infographic show you how to optimize your tweets to reach as much as your target audience as possible.
You’re probably already using a couple of these Twitter tips, but I guarantee a few of them are new — and those are the ones that’ll improve your Twitter strategies big time!...
Some analysts and investors have criticized Twitter for not doing enough to tweak its product and reignite user growth. The company sought to address that on Wednesday by promising to accelerate its pace of product innovation.
During Twitter's first-ever Analyst Day event, the Twitter team promised to launch new messaging, video creation and content curation features, among other services, in the coming months to make the social network more engaging to new and existing users....
Twitter is easily in my top three favorite social networks because it doesn’t restrict who you can and can’t connect with (unless they have a private profile) and you get rewarded for your hard work. Unlike Facebook, organic reach is very much alive on Twitter and I gain over 100 new followers a day without spending a single dollar.
Here’s the thing…it’s not all about followers, it’s about targeted followers. Are you attracting the right people or just random strangers that will never help further your business?
There are a few ways you can check your follower base to see if you’re on the right track using FollowerWonk. Some of these features will require a premium account depending on how many followers you have.
Whether or not you decide to pay for the full version, I think the free trial version is worth trying out at least once to gain some valuable insights that no other tool currently offers....
Via Kamal Bennani
If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists.
Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience.
There’s also a number of unique ways to go about them. I researched the topic and found 23 popular and outside-the-box ideas for what to do with your Twitter list....
...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!
NPR earns the right to promote its need for money, and this is a beautiful and enviable scheme. My adaptation of the NPR Model is to provide good content that people would not have found, or would have found at great effort, without me. By doing so, I earn the right to sporadically promote Canva, my books, or anything else that I please....
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What can marketers learn from Elon Musk's rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.