Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Is Dead: What 146 Startup Pitches Reveal About The Future Of Tech | Newscred

Social Is Dead: What 146 Startup Pitches Reveal About The Future Of Tech | Newscred | Public Relations & Social Marketing Insight | Scoop.it

Investing in startups is like bird-watching, or at least that’s the quote from legendary venture capitalist Mike Moritz.

Over the past two weeks, I have listened to 146 startups pitch in rapid-fire succession at demo days for Y Combinator and 500 Startups.

Of those startups, probably five or six will emerge as the next Airbnb, Dropbox, or Reddit. The founders of the next billion-dollar startup have probably run through their pitch deck in front of me.

The rest of the flock will disappear from the sky, selling to a bigger company, going adrift, or maybe shutting down entirely.

For venture capitalists, Moritz advises not to look at the flock, but at each individual startup. “Each one is different, and I try to find an interestingly complected bird in a flock rather than try to make an observation about an entire flock,” Moritz has said.

But you can still learn a lot from watching the entire group. Here’s what this batch of companies showed about the direction startups are flying:...

Jeff Domansky's insight:

Valuable insight into the future of startups from a recent collection of startup presentations.

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Content marketing: 6 categories VCs are betting on right now

Content marketing: 6 categories VCs are betting on right now | Public Relations & Social Marketing Insight | Scoop.it

...There are plenty of content marketing specialists out there offering advice and content writing, but alongside these are more and more software-as-a-service platforms with nifty solutions for curating, publishing and automating the distribution of content – all adopting slightly different business models to take a slice of this growing market.


Venture Capitalists have invested heavily in these SaaS start-ups in the past 12 months – alongside growing mergers and acquisitions by the large media players eager to participate in the trend. Below we take a look at some of the recent investments and investors and where that money is being focused....

Jeff Domansky's insight:

Where is the smart money going in content advertising? Follow the trail of early-stage VC investment. Fascinating.

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What's Content Marketing Again?

What's Content Marketing Again? | Public Relations & Social Marketing Insight | Scoop.it

And what isn't content?


In an article yesterday on another financing in content marketing, Re/code’s Peter Kafka raised some legitimate questions about what’s going on here, why this a real challenge for marketers, and how big the potential for the space actually is. Or, as he put it: “What is content marketing again, and why is it a thing people are fighting over?”


If Peter is asking these questions, that means there are many more folks in and around the technology industry wondering the same thing....


Since Peter really asked three questions, I’m going to approach them one at a time. “What is content marketing,” why is “finding something to say to [their] followers” a challenge for marketers and is this “a market that grows beyond a certain size”?...

Jeff Domansky's insight:

Noah Brier explains why the big Hurrah about a $16 million financing for a content marketing company.

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