Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Study: Viewers Engage More With TV Ads Than Video Ads

Study: Viewers Engage More With TV Ads Than Video Ads | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - April 30, 2015 1:52 PM

In keeping with results from biometric and eye tracking data, 47% of consumers said they immediately skip or ignore a video ad on Facebook before watching it.

Innerscope says 25% of consumers were more likely to say they would try or buy target brands after watching the ads on TV, compared to watching the ads on Facebook at 9%.

Innerscope says smaller screens are a big factor in lower video ad impact, where visual attention spent on branding moments, logos and taglines declined with screen size....

Jeff Domansky's insight:

TV still titillates. Very interesting study compares TV with social media advertising using biometric data.

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Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - March 8, 2014 3:33 AM

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.


This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."


"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."


Check out the full list of finalists below....

Jeff Domansky's insight:

Lots of social marketing and content marketing inspiration from these finalists in the Shorty Awards.

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aanve's curator insight, March 8, 2014 10:02 PM

www.aanve.com

 
Ludovic Ronchaud's curator insight, March 9, 2014 2:11 PM

Des sources d'inspiration pour mettre en place des stratégies marketing/communication sur les réseaux sociaux.
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