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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Things You Need to Know from This Year's Content Marketing Reports | Newscred

5 Things You Need to Know from This Year's Content Marketing Reports | Newscred | Public Relations & Social Marketing Insight | Scoop.it
From blog.newscred.com - December 18, 2015 1:35 AM

Whether you’re making your case for content marketing buy-in or negotiating a bigger budget, it’s all about the stats. Comparing your own analytics to industry figures and survey data from your peers can help guide your content strategy, or provide some insight into tactics you might like to try.


We put together a snapshot of some of the most compelling themes about content marketing in 2015 based on the excellent research conducted by industry leaders, along with suggestions for further reading. Let these content marketing stats serve as a cheat sheet for your own digital marketing research as you forge forward in the New Year....

Jeff Domansky's insight:

News Cred reminds us results are in the data.

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Data Science for Big Data! | Learn all yeah!!

Data Science for Big Data! | Learn all yeah!! | Public Relations & Social Marketing Insight | Scoop.it
From learnallyeah.com - December 23, 2014 2:09 AM

This is the 2nd post in Data Science introduction, Please go to my 1st post to get started. So, let’s go through a few more examples on Data science.


Clustering Algorithm

If you were asked to decide how important a particular scientific paper was relative to other papers, how might you go about doing that?One way to decide between the two papers here, one in light blue and the other in dark blue, is to wait until other papers start to site these, and count up the number of citations...

Jeff Domansky's insight:

Second post in Data Science introduction and also worth reading by marketers wanting to explore Big Data concepts.

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30 thought leaders in Data Visualization | Big Data Made Simple

30 thought leaders in Data Visualization | Big Data Made Simple | Public Relations & Social Marketing Insight | Scoop.it
From www.bigdata-madesimple.com - July 25, 2014 10:27 AM
This list of top 30 thought leaders in Data Visualization is based on recommendations and opinions by visualization experts in various social media channels. The names are listed alphabetically....
Jeff Domansky's insight:
Searching for big data visualization best practices and ideas? Here's a great place to start.
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IBM's Next Big Thing: Psychic Twitter Bots

IBM's Next Big Thing: Psychic Twitter Bots | Public Relations & Social Marketing Insight | Scoop.it
From m.fastcodesign.com - February 6, 2014 2:35 AM

Using the power of the Watson supercomputer your bank could soon be stalking you on Twitter. And that might not be a bad thing.


Using some of the same technologies that allowed the Watson natural language supercomputer to conquer Jeopardy, IBM's next step: Psychic artificial intelligences that read your Twitter feed and can tell when you're about to have a baby, get married, buy a house, or move across the country, and even tell you how these major life events make you feel, then approach you about them accordingly.


Last week, IBM announced a new consulting practice called IBM Interactive Experience dedicated to better fusing business strategy, data, and design. As part of the announcement, IBM revealed that the company had been working on perfecting a couple of tools that are offshoots of the same computer research into natural language that led to Watson....

Jeff Domansky's insight:

What's the big idea? Start with big data, mix in some neuro-linguistics analysis and an algorithm or two and voila - The Jetsons.

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The Marketer's Go-To Guide for Creating Data-Based Content

The Marketer's Go-To Guide for Creating Data-Based Content | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - March 28, 2013 11:22 AM

 ...The growth of social media has led to an explosion in how much personal data there is about people on the web. When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages.

 

Now, consider that there are more than a billion monthly active users on Facebook. That's a whole lot of data existing on just one social network. Seems like with all that data, marketers could harness it to somehow inform their content strategy, right? Why yes, they can. The following tools can help you use social data to help make decisions about what content you should be producing for your audience....

Jeff Domansky's insight:

Learn how to use data to improve your content strategy with several useful tools..

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The Mindset, Skillset, Dataset Approach to Social Media

The Mindset, Skillset, Dataset Approach to Social Media | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - January 30, 2015 10:28 PM

The problem? Social media is comprised primarily of unstructured data, which is difficult to analyze.

A new approach called Mindset, Skillset, Dataset can help marketers make sense of complex social media data. Mindset refers to the ability to think beyond a certain frame of reference and look at the bigger ‘Why’ of solving a particular problem. Skillset refers to analytical techniques and tools that can be used to solve a particular problem. And Dataset refers to the copious amount of data generated from social media.

The availability of data and skillsets/technique is almost never an issue. Typically, it is the right mindset that’s lacking. Here are some tips for getting in the right frame of mind....

Jeff Domansky's insight:

Social media is a great opportunity for marketers who do it right.

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Data Science is all about telling stories! | Learn all yeah!!

Data Science is all about telling stories! | Learn all yeah!! | Public Relations & Social Marketing Insight | Scoop.it
From learnallyeah.com - December 23, 2014 2:00 AM

Welcome to Introduction to Data Science. In this first post, I want to go through some examples of data science activities and projects from the recent past that I found interesting. And use them to whet your appetites for the concepts that we are going to learn in the following posts....

Jeff Domansky's insight:

Lots of big learning about big data. Recommended reading for marketers. 9/10

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Daiane Lins's curator insight, December 23, 2014 12:36 PM

Terrific post with great use cases of big data in an amazing blog about data science!
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Stop Boring Your Customers by Sharing Too Much Data

Stop Boring Your Customers by Sharing Too Much Data | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - July 23, 2014 9:51 AM

Will your customers and clients be looking for what you're actually trying to sell them? There are points you want—and need—to get across. However, have you pondered all the points from their perspective in ways they expect you to dissect data trends, anomalies, and correlations while tracking targets? Did you provide convincing proof? Let's delve into each of these five data differentiators....

Jeff Domansky's insight:

Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five data types that matter.

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What Does Big Data Look Like? Visualization Is Key for Humans | Innovation Insights | Wired.com

What Does Big Data Look Like? Visualization Is Key for Humans | Innovation Insights | Wired.com | Public Relations & Social Marketing Insight | Scoop.it
From www.wired.com - January 11, 2014 10:58 AM

One of the most valuable means through which to make sense of big data, and thus make it more approachable to most people, is through data visualization. Data visualization is wayfinding, both literally, like the street signs that direct you to a highway, and figuratively, where colors, size, or position of abstract elements convey information. In either sense, the visual, when correctly aligned, can offer a shorter route to help guide decision making and become a tool to convey information critical in all data analysis. However, to be truly actionable, data visualizations should contain the right amount of interactivity. They have to be well designed, easy to use, understandable, meaningful, and approachable....

Jeff Domansky's insight:

Data visualisation will help readers get the picture big data.

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Chris Farrance's curator insight, January 12, 2014 3:24 AM

I see big data as being at the crossroads of the art and science of building a growing and sustainable business in today's global marketplace.
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