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You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.
Now Google already gives you a set of guidelines, but here is what I found is effective:
1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.
2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.
3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.
In addition to that, follow the guidelines Google News gives and you will be fine.
Since our first reader in August of 2014, we’ve steadily increased our traffic, and we're now consistently drawing 5,000 plus readers per month to our blog. Our traffic is increasing at a growing rate, and we're optimistic about doubling or tripling our traffic in the upcoming year. If you're a small company like ours — under 20 employees — you're probably wondering how we can consistently publish over 100 quality blog posts annually in addition to getting our “day jobs” done. The answer is in our process. There are five important steps that make up our process, and each is critical in helping us accomplish our goal of publishing 100 high quality new blog posts annually. These steps use the HubSpot blogging and social tools....
Too many would-be content creators are searching for their magic feather–the book, online course, or perfect antique typewriter that will make them a writer. And while they search, they can’t or won’t write. So Ann began her session at Social Media Marketing World by asking us all to recite a pledge out loud: “I don’t believe in unicorns, fairies, or Santa. There is no magic feather.” Despite the slander against Mr. Claus (who I have on good authority is very real), it’s a crucial first step. You have to know that good writing is a learned skill, not something magically bestowed on those with the right talisman. You can do it. You can get better at it. Here are Ann Handley’s five tips for writing “ludicrously spectacular” content....
When it comes to content strategy, a lot has been said about the importance of keeping a steady stream of fresh content flowing through your distribution channels. Marketers have listened. According to the Content Marketing Institute (CMI), 76 percent of content marketers produced more content in 2016 than they did in 2015. That content stream will only increase in 2017. This trend has been with us for years. According to an October 2016 TrackMaven blogging report: Over the last five years, the average number of blog posts published per brand per month increased by 800 percent. However, over the same time the average number of social shares per post (from Facebook, Twitter, LinkedIn, and Pinterest) decreased by 89 percent....
Today, I want to share those important blog actions with you. I’m not promising you’ll become a blogging sensation if you do these things, but I am promising that your blog will become better, and you’ll feel better about blogging. Without further ado, here are 5 things that will help you never quit blogging and more importantly blog consistently like me....
Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized.
This is why I have decided to create this catalogue of content types. To remind writers and editors, that there are a tens of alternative opportunities for creating valuable content and that it is only up to me and you to pick them up and use them.
While there have been other attempts at listing and cataloging formats and types of content that can be published online (which I have listed and referenced at the end of this article), I have tried to improve upon them, not just by extending the number of formats covered (over 100), but also by identifying relevant examples, and where possible, appropriate tools, that can be useful to create that specific type of content....
For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. 'Content is King', remember? Well you will find no disagreement from me, however just because content rules all that doesn't mean that all content was created equally or that every single bit of it is worth doing. So do yourself - and your marketing budget - a favour and stop wasting your time with these three outdated content marketing tactics....
At the end of 2015, Tom Napper had a problem. Jockey, the 140-year-old apparel brand, had recently hired him to oversee advertising and integrated marketing. But Napper had little to work with. The company’s CMO had recently departed. His skeleton team consisted of three people: a social media strategist, a public relations manager, and a content editor (who would depart the team just two months later). And his marketing budget had dissolved. All that remained were a few dollars for social media advertising. “What else could we do in marketing with no money?” Napper, Director, Advertising and Integrated Marketing Communications, remembers asking himself.He surveyed the promotional channels at his disposal and landed on Jockey’s blog, which the marketing team updated sporadically. “I saw a huge opportunity,” Napper says. “If we could create content for the blog and social media that would drive up organic search around key terms, that would be a win.”...
Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” Today, I will make things easy for you. I am going to show you 17 techniques you can use to improve the quality of your content in no time....
Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.
"Develop concepts into images to build a visual vocabulary that defines your brand and appeals to your buyers' emotions," states Marketo in the following infographic. "You can publish them on their own, like a meme, or with accompanying text."
Visual content will help your customers remember you and your message.
For example, if you just hear a piece of information, you'll only remember 10% of it three days later. "Add a picture, and you'll remember 65%," according to Marketo....
This week, we’re releasing the first of these graphics, “Efficiently Scale Your Content,” which details how using the right mix of original and licensed content can help you succeed in content marketing. By leveraging a mix of content, you’re not only able to lighten the workload for your content creators, but you’re also providing your audience with unique content that offers different stories, voices, and perspectives. This keeps things exciting and new for your audience, resulting in increased pageviews, social followers – and stronger business results. Take a look at our first infographic in the series:...
What’s the first thing a company should do before getting into content marketing? While opinions may vary, I’d say that analyzing other successful content marketers and their approach is a good start. Before Twitter shut off the API that allowed people to easily display tweet counts, I went on a data gathering spree… During the month of October 2015, I downloaded social share counts from top blogs. Here are a few things I learned when analyzing their most shared posts....
Gone are the days of blathering on ad nauseam about anything your heart desires. Content marketing via blogging is one of the best ways to increase the online visibility of a brand. These days, though, the posts you create must be engaging, informative, interesting, and generally high in quality to get you anywhere. Contrary to what you may have heard, quantity does not exceed quality here. Even so, coming up with fascinating topics for a blog is often difficult for business owners. Here are 20 topics and ideas to get you off to a great start....
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In a world where everyone seems to be constantly churning out content, you may be feel like you’re not doing enough. However, there’s an upside and a downside to what I’m about to tell you. The upside is: There is no universal “right amount” of content to publish. There’s no magic publishing cadence for achieving content marketing success. Rather, the key is to figure out how much high-quality content you can produce on a regular basis – and then maximize it through your distribution channels to reach your goals. And that’s the downside: You have to find your own best publishing cadence – based upon your goals – through testing, trial, error, and optimization....
When was the last time you created something online that went viral?Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. We asked three content marketing experts to weigh in on what they think makes some content super-popular while other content goes straight to the internet graveyard.Drawing from their own knowledge and experience, they share their perspectives below. Learn what they think sets viral content apart....
The technology simply doesn't know what the content's actually about, or how it works. It's just content. Mashed potatoes. The same applies to marketers across the business. That great video explainer that got made two years ago during another CMO's tenure? It may as well be a little portion of mashed potatoes buried under a mountain of other mashed potatoes. Enough of the metaphor. You get it. Content intelligence changes all that. It is technology that helps content understand itself - what it's about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.
By delivering content that is both timely and helpful for the niche it is aimed at, it builds the image of your brand as someone that genuinely knows your customers and the problems they are facing, and how you can help them overcome these obstacles. Being an authority builds trust – something that customers rely on when making purchasing decisions. Great content is also beneficial for your SEO. Blogs with quality content and are greatly connected to your brand have positive effects....
Despite the emergence of new content formats and features, your blog remains central to effective content marketing. It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools. Blogging is the most important aspect of content marketing when it comes to generating organic traffic. Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry. The following is a look at several primary reasons a blog is still critical to lead generation through content marketing....
A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your audience. There are other avenues where your content can be marketed. There are podcasts and video productions which are effective in generating leads. The key in content marketing is delivering your message to your audience regardless of the medium. Here are seven best practices you can follow to ensure effective content marketing:
The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish. What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. It’s clear that people aren’t reading as much as they used to, and content creators need to adapt their strategy to that reality. In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers....
Throughout my career, long-form content has always been an important part of my marketing strategy. And most of the radically successful entrepreneurs I know also use long-form content. Coincidence? I don’t think so. I know what you’re thinking: “But how can I write these humongous articles? I don’t even know where to start.” If you have an idea for an article in mind, that’s enough to get started. All you need is an idea, some time, and good Googling skills. Over the years, I’ve honed the process of writing long-form content that works for any topic. It’s so easy to learn, I bet you’ll finish your first 3,000+ word article within a few days....
Content takes courage. Marketers are all-too familiar with elongated approval processes and revision demands that can sap vitality and originality from created content, leaving only pedestrian work in their wake. Compelling content, the kind that attracts and sustains audiences, often involves conflict and requires risk — attributes businesses (and their legal departments) are prone to avoiding. How to solve the content problem Thus, the business community faces a challenging circumstance. Companies believe in content marketing and want to do it well. But getting there almost always means overcoming institutionalized impediments. Here are four ways to get around these problems....
My father-in-law recently offered to take me to the 2018 FIFA World Cup in Russia, but apart from that, I know next to nothing about the world’s largest country.
As such, you might be wondering why I’m spending so much time on Russian dolls. It’s a fair question, but truth be told, there’s a simple reason for it – content pillars.
Still scratching your head? That’s what I thought.
Trust me – the similarities between Russian dolls and content pillars are easily identifiable once you know what a content pillar is....
When it comes to marketing channels, the newsletter is the dependable workhorse. New and flashier channels come and go, but the trusty newsletter has continued to be the backbone of content marketing distribution strategy – delivering vital traffic on a measurable and predictable basis. Setting up an infrastructure for your newsletter program is as important as the content that fills it and, sadly, many companies are operating blind when it comes to their newsletter success metrics. In this post, I’m going to walk through the five essential steps that you should be taking when you build out your content marketing newsletter optimization strategy....
Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?
Perhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing picture — one with a story behind it. Maybe you need a series of compelling images if you’re marketing a lengthy content piece.
Research shows that:
- Color visuals increase a person’s willingness to go through a content piece by 80%.
- Posts or articles with images receive 94% more views than posts or articles without images.
- Understanding of content jumps from 70% to 95% with the integration of images....
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Neil Patel shares tips on getting ranked on page one through Google News.