Public Relations & Social Marketing Insight
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Why the Company Blog is More Important Than You Think

Why the Company Blog is More Important Than You Think | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - February 27, 2015 11:15 AM

It’s tempting to simply outsource the blog to an agency and call it a day. However, before you go that direction, consider the potent effects quality blogs have on the top line; according to Hubspot’s State of Inbound 2014 report, marketers that have prioritized blogging in the marketing mix generate an ROI 13 times greater than those who don’t.


Why? Because blogs with authentic and useful voices drive qualified leads, closely pacing email marketing as a lead gen tactic according to the same Hubspot study....

Jeff Domansky's insight:

Take a second look at the power of authentic corporate blogging.

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Marco Favero's curator insight, February 27, 2015 6:11 PM

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9 Pointers for Building Branded Blogs - PRNewser

9 Pointers for Building Branded Blogs - PRNewser | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - September 30, 2013 5:04 PM

...A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi, host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear Patrol, Julie Carlson, editor-in-chief of Remodelista, Emily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.


While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent...

Jeff Domansky's insight:

Here are nine really useful pointers for business bloggers. You'll learn some valuable lessons and get some helpful insight by looking at each of the blogs, their content and how they produce content for their readers.

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Who Says You Need To Be a Fortune 500 To Have Great Business Blogging?

Who Says You Need To Be a Fortune 500 To Have Great Business Blogging? | Public Relations & Social Marketing Insight | Scoop.it
From www.steamfeed.com - September 5, 2014 10:23 PM
Business blogging may be losing popularity among the Fortune 500, but what about the rest of us? There are still many good reasons for business blogging.


But, what about those organizations that have the potential to truly boost their online presence and revenue through great business blogging? Do you wonder whether blogging is right for your company?


This article covers the following:

  • Best practices to keep in mind when blogging for business
  • How using facts, data and statistics makes your business blogging more robust
  • How blogging works for some businesses
  • Respected opinions about business blogging – from people who know what they’re talking about....
Jeff Domansky's insight:

"UMass Dartmouth (UMD) researchers recently collected data which shows business blogging among the Fortune 500 has dropped 3% since last year. It’s the first decline in the number of blogs for this group of companies in 7 years. Perhaps even more interesting is the UMD researchers found public facing corporate blogs for only 157 of this year’s Fortune 500 companies."


So does business blogging still matter? 

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What do the best corporate blogs do well?

What do the best corporate blogs do well? | Public Relations & Social Marketing Insight | Scoop.it
From www.arikhanson.com - April 7, 2013 12:35 PM

So, corporate blogging is NOT dead. Who’s doing it well? By now, we’ve all heard about the Southwest Airlines and Starbucks blogs of the world.

 

But, what about other larger companies? Those we might not hear about as often–but those who continue to blog month after month. And do so with what appears to be some success (I say “appears” because we can never know for sure how these companies are measuring success with their blogs). Here are five companies that aren’t talked about quite as much when it comes to blogging–and how they’re pulling the right strings when it comes to corporate blogging....

Jeff Domansky's insight:

Arik Hanson shares a useful perspective on corporate blogging and what works best.

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