Public Relations & Social Marketing Insight

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....

Sign up for your mailing list, share your content or purchase a product – something that progresses your goals.

But how do you get them to take the specific action you want them to?

Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers.

You need to focus less on beautiful design or amazing copy – and more on creating a  powerful and compelling call to action.

A clear next step for your visitors, usually in the form of a clickable button....