Public Relations & Social Marketing Insight

The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics. Which, first off, is great. Don’t get me wrong. Keep writing, keep sharing.But there are rarely results, there is rarely a problem stated that needs solving or a strategy being discussed.

Wanting to share these success stories is great. Wanting to read these success stories is great. But let’s look a bit closer at what is going on here and perhaps we can create a better system for all of us to benefit from...