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The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology.
Regardless of how digital marketing innovations change, we can still depend on the findings of psychology to support powerful conversion optimization techniques.
I want to explain how an understanding of your customer’s psychological curiosity can change how you approach your marketing initiatives. Prepare for some pleasant surprises and rude awakenings.
Customers are researchers. Satisfy their need for information....
Customers are researchers. Satisfy their need for information. Get in front of the customer’s longtail research queries. Conduct conversion optimization on the pages that users land on. Stop wasting so much time optimizing landing pages. Spend some of that precious time optimizing evergreen pages where researchers are reading about your product or service.