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Content is supposed to be King in Social Media. But why is that so? What can content do for you, that you could not achieve without content? Done right content can work wonders for your business in Social Media. Yet, many get frustrated because they do not get out of their content what they expected.
...Yet it is still hard to figure out what kind of content is best for a given business and purpose, because the goals you can achieve, the benefits a business could get out of content and the means by which these goals are met vary from case to case. Social Media is a large playground; you need the right toy for every different angle, challenge and personality. To get the most out of your efforts, you need to be sure about what you want to achieve and what you expect. The content that is best for you depends strongly on your own specific goals.
Here are some benefits you can achieve with content, usually one does not come without helping the others. You can force the ones more important to you, by choosing the right content and actions. BUT: Do not expect the last one to come on its own and first!
Dr Susanna Gebauer shares eight reasons quality content gives you a distinct business advantage.