Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Plan + Build A Successful Content Marketing Strategy

How To Plan + Build A Successful Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it

Yesterday I presented "How To Plan And Build A Successful Content Marketing Strategy" to more than 600 attendees of the NewsCred #ThinkContent Webinar. We discussed:

-  The key factors for content marketing success

-  The core components of a content marketing strategy

-  I answered the main questions of how to build a solid content marketing strategyI shared my secret that effective content marketing was relatively simple....

Jeff Domansky's insight:

Useful tips to help you get your content marketing results.

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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Public Relations & Social Marketing Insight | Scoop.it

Google Webspam leader Matt Cutts is one of the most influential SEO advice sources. Before he took a voluntary temporary leave last July, he spent over 10 years giving detailed, precise, and sometimes lengthy explanations to many questions that businesses were asking. He recorded more than 500 videos to share his answers. So how can you sift through all that great counsel and find the ones valuable to you?


Click Consult created TheShortCutts.com, developing a brief summary of each video (sometimes just one word) and categorizing all of the videos, which makes it easy to search for topics. Over 50 videos fall under the website-content category and more than 30 address related aspects, so I decided to do that sifting for you and choose seven of the best to help as you plan your website content strategy....

Jeff Domansky's insight:

In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways. Essential viewing and reading for social marketers. 10/10

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